To get in front of this audience, your business needs to appear prominently in Google’s map-based local search results. This involves optimizing your digital presence and letting search engine algorithms know where your business is located, what products and services it provides, and how trustworthy it is. To increase your visibility and drive potential customers to your website or store, effective Google Maps SEO should be a key component of your search engine optimization (SEO) strategy.
We have previously prepared a content about this subject chile mobile phone numbers database called What is Local SEO? This content will also help you understand this subject in a comprehensive way. How does google maps seo look like? The Importance of Google Maps SEO While the internet connects you to businesses all over the world, people still rely on Google to find nearby products and services. When you focus your SEO on Google Maps, you can appear in the coveted “Places” area, which highlights three businesses that match a search query.
This is highly desirable positioning; when your business appears at the top of Google’s search results, it’s the first place your website is ranked, generating % additional clicks . In addition to enjoying increased visibility, businesses that rank on Google Maps provide a seamless user experience on the search results page . Customers can quickly access your location, business hours, reviews, and other details, which can increase conversion.
More than three-quarters of people who search for a local business on their smartphones visit a physical location within a day , and nearly three-in-ten of these consumers pay to make a purchase. Google Maps Ranking Factors Google wants to make sure its search results are as helpful as possible, so their algorithms take the following three main criteria into consideration when determining where businesses appear on Google Maps.
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