Travel Tales Weekly
Posted: Tue Dec 03, 2024 8:32 am
"But most companies get the whole lead magnet thing wrong. They offer surface-level content that’s already available on a typical blog post. That’s not really “magnetic,” is it?Don’t make the same mistake.Unless you’re confident it’s valuable, scrap the high-level content and instead share your detailed, real-world experience in the format of:In-depth guidesComprehensive how-tosDetailed case studiesResource librariesWorkbooks or checklistsTemplates12. Cater to a visual B2B audience with in-depth YouTube videosIf you aren’t using videos in your lead generation campaigns, here are two reasons why you should:Ninety percent of marketers agree that video is the best way to repurpose B2B content.
YouTube is also the second-largest search engine on the web.The math is both easy and appealing:You don’t need blockbuster videos. You can simply turn your existing content into informative videos that generate leads, just like I did with the example below.We wrote a guide on selling with video, which prompted the panel discussion — who doesn’t love a theme?"As humans, we are all drawn to video because of the connections that video allows us to make with buyers. And when we can do that we win more business."- Robert Weiss, President at MultiVision Digital13.
Experiment with creative outreachAsh Amibirge, a copywriter at The Middle Finger Project, got a 100 percent response rate by mailing physical roofing shingles to her prospects.Sales rep Jeremy Leveille rapped a B2B song in his email campaigns to get replies from his leads.B2B outreach email exampleWith your competitors sticking to boring cold email scripts, a little bit of creativity in your outreach will go a long way with your B2B lead generation efforts. We’ve recently written about the top creative lead generation ideas with examples. Feel free to check them out for inspiration! 14. Target high-value leads on LinkedInLinkedIn is the place to be for “big deal,” high-value B2B lead generation.
YouTube is also the second-largest search engine on the web.The math is both easy and appealing:You don’t need blockbuster videos. You can simply turn your existing content into informative videos that generate leads, just like I did with the example below.We wrote a guide on selling with video, which prompted the panel discussion — who doesn’t love a theme?"As humans, we are all drawn to video because of the connections that video allows us to make with buyers. And when we can do that we win more business."- Robert Weiss, President at MultiVision Digital13.
Experiment with creative outreachAsh Amibirge, a copywriter at The Middle Finger Project, got a 100 percent response rate by mailing physical roofing shingles to her prospects.Sales rep Jeremy Leveille rapped a B2B song in his email campaigns to get replies from his leads.B2B outreach email exampleWith your competitors sticking to boring cold email scripts, a little bit of creativity in your outreach will go a long way with your B2B lead generation efforts. We’ve recently written about the top creative lead generation ideas with examples. Feel free to check them out for inspiration! 14. Target high-value leads on LinkedInLinkedIn is the place to be for “big deal,” high-value B2B lead generation.