Opportunities One of our major competitors has a reputation brazil mobile phone numbers database for mistreating its small customers. I'll be attending a big marketing conference next month. This will provide strategic networking and also offer great educational seminars. Our artistic director will be going on maternity leave soon. It would be a great career development opportunity for me to take over her duties while she is away. Threats One of my colleagues, Selen, is a much stronger speaker than me and is competing with me for the position of art director.
Due to the recent staff shortage, I often work overtime and this negatively affects my creativity. The current economic climate has led to slow growth in the marketing sector. Many firms have laid off staff and our company is considering further cuts. As a result of this analysis, Can takes the bold step of approaching his colleague Selen about the art director's maternity leave. Can suggests that both he and Selen take on the duties of the job, work together, and use each other's strengths.
To her surprise, Selen likes the idea. She knows that he presents it very well, but admits that she is usually impressed by Can's creative ideas and thinks they are much better than hers. By working as a team, they have the chance to make their smaller customers feel better about the service they receive. This takes advantage of their competitors’ weakness in this area. Key Points The SWOT matrix is a framework for analyzing your strengths and weaknesses and the opportunities and threats you face.
