6 Ways to Increase Brand Awareness for Your Business
Posted: Wed Dec 11, 2024 8:08 am
Guest Author
March 10, 2021
all,
E-Commerce,
Email Marketing
Stop counting likes and bosnia and herzegovina phone numbers views: It’s time to look at the metrics that matter. This year, make your marketing more meaningful by creating different strategies to complement each tier of your sales funnel.
In this blog, we will look at the first steps in building awareness and recognition for your brand. Are you ready to be recognized?
What is brand awareness?
People see a lot of content and products every day. Scrolling through your Instagram for a minute might expose you to twenty different brands. But which ones really stand out and stick in your head?
That's what brand awareness is all about: how consumers perceive your brand. It's part of the measurement of brand health, which sounds more abstract than it is. You can measure how well your business is performing when it comes to recognition, as long as you're using the right tools.
Simply put, brand recall measures how well people remember your brand, based on factors like the visuals you use, logo consistency, brand colors, your tone of voice, and more. The key to brand recall is consistency across platforms.
Think of a brand that you instantly recognize, whether it’s on the street, in a store or on your timeline – you feel familiar with them and know what you can expect from them. That’s what you can build with build recall.
March 10, 2021
all,
E-Commerce,
Email Marketing
Stop counting likes and bosnia and herzegovina phone numbers views: It’s time to look at the metrics that matter. This year, make your marketing more meaningful by creating different strategies to complement each tier of your sales funnel.
In this blog, we will look at the first steps in building awareness and recognition for your brand. Are you ready to be recognized?
What is brand awareness?
People see a lot of content and products every day. Scrolling through your Instagram for a minute might expose you to twenty different brands. But which ones really stand out and stick in your head?
That's what brand awareness is all about: how consumers perceive your brand. It's part of the measurement of brand health, which sounds more abstract than it is. You can measure how well your business is performing when it comes to recognition, as long as you're using the right tools.
Simply put, brand recall measures how well people remember your brand, based on factors like the visuals you use, logo consistency, brand colors, your tone of voice, and more. The key to brand recall is consistency across platforms.
Think of a brand that you instantly recognize, whether it’s on the street, in a store or on your timeline – you feel familiar with them and know what you can expect from them. That’s what you can build with build recall.