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Shouldn’t Your Customers’ Needs And Wants Change After They Purchase Your Solution?developing Thought Leadership You Believe Is Important But Current Audiences Aren’t Yet Thinking About Can Be An Excellent Hedge.you Shouldn’t Deliver The Same Thought Leadership To Prospects And Customers. After All, Your Customers’ Needs And Wants Should Change After They Buy. You Believe The Consensus Is Wrongmany Companies Fold Their Content Marketing Like A Lawn Chair Because Their Content Goes Against The Consensus. Last Week, A Chief Marketing Officer Told Me, “our Ceo Says We Can’t Go Out With That Thought Leadership Message Because People Will Disagree With Us.


”you Don’t Have To Invest The Entire Budget In A portugal phone number material Contrarian Idea. But If You Genuinely Believe The World Will Eventually Come To Your Point Of View, Build The Content Infrastructure That Supports That Opinion And Experience A Multiplier On The Investment. You See An Opportunity To Steal Audiencelook At The Most Popular Content, And You See All Your Competitors Fighting Over The Eyeballs Seeking That TEveryone On Search, And Fighting A Red Ocean Of Potential Audience Members.



Then, Look Up And Ask, “what’s Next?”you Might See A Slight Trend. Or, As My Fintech Client Did, You May Notice A Niche Blue Audience In The Red Audience. Investing In That Content Can Pull Audiences From The Popular Content Into Your Fledgling Purple Audience.sap’s Content Site The Future Of Customer Engagement And Experience Illustrates This Concept. During The Pandemic, The Team, Led By Jenn Vande Zande, Adjusted Its Editorial Focus To Steal A Segment Of The Red-ocean Audience Seeking Covid- Coverage.