Philip Kotler, considered the father of marketing, defines it as follows: “Marketing is a social process through which people and groups satisfy their desires and needs.” It is therefore a matter of understanding what your audience wants and desires, and effortlessly leading them to it.
For this to happen, digital marketing relies on strategies. Sooner or later you must master SEO or web positioning , that is, make your website appear in the best possible place when users search for something you offer. As they say, “ the best place to hide a dead body is on the second page of Google results .” If you don’t position yourself, you don’t exist.
That's why we're going to talk to you about the relationship between SEO and digital marketing. So that you're visible in search engines, so that they find you, increase sales and grow your business. If you have an online business, this is of interest to you.
SEO positioning and digital marketing: why should they go hand in hand?
One of the advantages of using SEO positioning is that it has direct results in your digital marketing campaign and helps you optimize your online business so that search engines like Google understand it.
So, don't leave it aside. Give it a leading role in your digital marketing strategy, as it will help you position yourself , which will be key to having visibility and being able to gambling data turkey phone number capture the public's attention. If you don't know how to do it, we are going to briefly explain what SEO positioning is.
What is SEO?
SEO positioning is a set of techniques designed to increase the visibility of a website naturally (without investing in advertising), trying to get it to appear as high as possible in the search results of the main search engines.
A good SEO strategy will make your website stand out from the competition, helping you gain new customers and increase your sales.
One thing that distinguishes SEO is that it is a long-term job, where you have to follow the necessary steps consistently until you position your page in the first results. It is important to be clear about this. In SEO, results come with work, effort and patience.
Main advantages of including SEO in your digital marketing strategy
SEO has become one of the essential techniques in your online marketing: it will improve your results and give you a much more polished website. For each type of project, you can create a different SEO strategy, so you can apply what you learn to different situations, always adapting it. Positioning an online shoe store is not the same as positioning an online consultancy.
Whatever your project, working on SEO brings advantages , and below we show you the most notable ones:
#1- You will improve the positioning of your website
The main reason for doing SEO is to improve the positioning of the website in search engines , since the higher you appear in Google search results, the more likely you are to outperform the competition, gain customers and increase your sales.
#2- You will increase your website traffic
By improving your search engine rankings, you will also increase your website traffic: it has been proven that pages that appear in the first three search positions receive 70% of clicks, while less than 10% of users go to the second page of results.
If you have done a good job of SEO positioning, you will not only increase traffic, but it will also be quality traffic , users who are really looking for what you offer, which will help you optimize your conversions.
#3- Increase sales
To increase traffic and sales, you can detect and use the keywords that your target audience uses to make a purchase. In this way, if for example we have an online shoe store, you will start to position yourself for keywords such as “cheap shoes”, “buy shoes online”, “high heel shoes”, etc. By optimizing aspects such as the purchase funnel, product sheets and content, you will be able to increase sales.
#4- 24-hour online promotion
One of the main advantages of SEO is that it allows you to promote your website 24 hours a day , since if your website is well optimized and you work on it constantly, you will always be on the podium of the top positions in search engines.
#5- You will improve the visibility of your brand
SEO will allow you to improve the visibility of your brand, since the higher you appear on Google, the more people will see you. In addition, being ranked at the top will give a good impression to users and they will feel more confident, which improves your reputation.
#6- Your website will be more usable and faster
To appear in the first results, it is essential that the website is easy to use and loads quickly, since search engines like Google value user experience highly.
This means that if you work on SEO positioning, the usability of your website will improve, making it easier for users to find the content they are looking for and reducing loading times . Thanks to this, they will stay longer on your page, which in turn increases the chances of purchasing.
Conclusion
Ultimately, the relationship between SEO and digital marketing will be key to the success of any online business. If you give web positioning the importance it deserves, you will see how little by little the results begin to emerge: your website rises in the search results, your traffic increases and your sales rise.
