Phase 2 (second month)
Posted: Tue Dec 03, 2024 8:01 am
This is the crucial phase in which to optimize resources and oil the machine that has been put in place. It is very important to plan meetings in which resources can share the progress of their activities.
The main topic of discussion of these alignments should always have a particular focus on the prioritization of resources . Some Accounts, in fact, are more important than others for the potential value they can generate, and it is good to define which ones they are, also based on the data that emerged in the first 30 days of activity.
Account Based Marketing, it is good to remember, is an integrated marketing strategy . The most important accounts could be dedicated to the greatest resources. The famous Pareto rule 20/80 can be useful. In systems, usually 20% of the inputs produce 80% of the results.
80% of the marketing budget could then be reserved for the most relevant accounts, including various activities such as targeted advertising (e.g. LinkedIn Ads), website personalization, email marketing, social media marketing or event invitations.
While, for the remaining 80% of Accounts, more standard and less expensive strategies could be implemented, such as simple advertising.
Phase 2: B2B marketing tools
In this phase, as anticipated, you will have to take into account different advertising strategies to reach as many customers as possible within the Champions identified in phase 1. B2B marketing tools include platforms for advertising campaigns, SEM strategies and B2B email marketing campaigns .
We know that in B2B companies the advertising budget is very precious and advertising can often be dispersive. For this reason we have introduced a great innovation in Lead Champion . Now you can finally do targeted retargeting exclusively to the companies closest to your ideal customer and optimize every euro spent on your advertising budget.
Phase 3 (third month)
The third phase is where you evaluate the first results and define any corrections to georgia phone number library be implemented for the next iteration. Resources are redefined, KPIs are evaluated and the alignment meeting schedule is reviewed if necessary.
This last phase is also the time to share the first successes obtained on the pilot list also outside the ABM team. In this way, ABM can be made known in a more concrete way. In fact, in companies there is a lot of talk about this approach but little is actually known about it.
Account Based Marketing is in fact also a small cultural revolution within companies. A new mental approach to the management and optimization of resources. As we know, traditional marketing has in fact educated marketers to focus on metrics that are now considered vanity metrics (impressions, clicks, CTR, etc.).
Today, thanks to all the possibilities offered by integrated B2B digital marketing , it is possible to reach the best targets on different channels in a more precise and effective way, maximizing the probability of success. It is no longer a question of shooting in the crowd, on the contrary, it is defined upstream, in a precise way, which targets to reach.
Phase 3: B2B marketing tools
The third and final phase of the 30-60-90 method for Account Based Marketing involves the use of platforms that can promote teamwork . In this way, you will enable a productive exchange of good practices, even in the long term, between the different company departments.
The main topic of discussion of these alignments should always have a particular focus on the prioritization of resources . Some Accounts, in fact, are more important than others for the potential value they can generate, and it is good to define which ones they are, also based on the data that emerged in the first 30 days of activity.
Account Based Marketing, it is good to remember, is an integrated marketing strategy . The most important accounts could be dedicated to the greatest resources. The famous Pareto rule 20/80 can be useful. In systems, usually 20% of the inputs produce 80% of the results.
80% of the marketing budget could then be reserved for the most relevant accounts, including various activities such as targeted advertising (e.g. LinkedIn Ads), website personalization, email marketing, social media marketing or event invitations.
While, for the remaining 80% of Accounts, more standard and less expensive strategies could be implemented, such as simple advertising.
Phase 2: B2B marketing tools
In this phase, as anticipated, you will have to take into account different advertising strategies to reach as many customers as possible within the Champions identified in phase 1. B2B marketing tools include platforms for advertising campaigns, SEM strategies and B2B email marketing campaigns .
We know that in B2B companies the advertising budget is very precious and advertising can often be dispersive. For this reason we have introduced a great innovation in Lead Champion . Now you can finally do targeted retargeting exclusively to the companies closest to your ideal customer and optimize every euro spent on your advertising budget.
Phase 3 (third month)
The third phase is where you evaluate the first results and define any corrections to georgia phone number library be implemented for the next iteration. Resources are redefined, KPIs are evaluated and the alignment meeting schedule is reviewed if necessary.
This last phase is also the time to share the first successes obtained on the pilot list also outside the ABM team. In this way, ABM can be made known in a more concrete way. In fact, in companies there is a lot of talk about this approach but little is actually known about it.
Account Based Marketing is in fact also a small cultural revolution within companies. A new mental approach to the management and optimization of resources. As we know, traditional marketing has in fact educated marketers to focus on metrics that are now considered vanity metrics (impressions, clicks, CTR, etc.).
Today, thanks to all the possibilities offered by integrated B2B digital marketing , it is possible to reach the best targets on different channels in a more precise and effective way, maximizing the probability of success. It is no longer a question of shooting in the crowd, on the contrary, it is defined upstream, in a precise way, which targets to reach.
Phase 3: B2B marketing tools
The third and final phase of the 30-60-90 method for Account Based Marketing involves the use of platforms that can promote teamwork . In this way, you will enable a productive exchange of good practices, even in the long term, between the different company departments.