How to optimize your Google My Business listing in 30 minutes
Posted: Wed Dec 11, 2024 3:42 am
In January 2021, there were more than 4.7 billion Internet users and more than 1.83 billion websites. But the most important fact is this: Google processes about 7 billion search queries every day around the world.
Google My Business (GMB) is a free tool offered by Google that allows you to manage your company's information and digital presence. In other words, it allows you to connect with potential customers through the Google Search Engine and Maps.
In the GMB listing, we can not only edit the name of the company but also locate it, add photos, opening hours, receive reviews or connect with customers, as well as analyze everything from how many calls your business receives through the listing to what keywords or key words are used by users who have reached you.
If we think about the first data on Google's reach and remember that it is a free tool, having an optimized GMB listing is more than important, it is vital. If you are not using Google My Business in your marketing strategy, you are losing money because it is a seemingly simple gesture that can give us numerous benefits.
What do I have to do to create a Google My Business listing?
The GMB business profile includes what was previously known as Google Places for businesses, Google Listings, and Google+ Business Pages. With just a Gmail account, you can create a listing by logging in and starting to set up your business listing with the most basic information, name, and business category.
You will fill in information about your business such as the phone number, address, URL of our website or the category of services offered, which you can later complete with secondary categories if the extensive Google list only comes close to our activity and has not managed to hit the nail on the head with it.
Once the listing has been created, we can begin to improve it through the control panel and edit every detail to create a perfect listing that will help you get more clients and more traffic to your website.
How to optimize a Google My Business listing
As in any marketing topic, knowledge is a virtue and a much sharper weapon if we surround ourselves with professionals, but there are some tricks to optimize your GMB listing and make it start to become the showcase you deserve. And the best thing is that in just half an hour you can edit it and improve those points.
Verifying your company on GMB is essential
It allows you to confirm that you own the business so you can manage your business profile and prevent others from changing your details without your consent. The process is easier than learning the chorus of the summer song because Google gives you numerous options to do so, such as verifying by mail, phone call or email.
Complete all basic contact information
Starting with the address and moving on to the name, it is important to fill out all the contact information completely. Be careful at this point not to add references to the services rich people phone number data offered or the location where the business is located in the name of our company. Google could penalize us for wanting to be smarter than them and trying to put more data in the name than the business name itself.
It is important that the physical address (if there is one) matches that of our website and that the hours are up to date. If a customer goes to your restaurant on a day that you are closed, it is very likely that we will get a bad review for not having updated our data. The listing should be as true a reflection of our business as possible. One last basic tip: try not to put more than two additional categories on our listing so that Google knows at a glance what we do and to avoid “confusing” the algorithm.
Take care of your business description
As with any marketing strategy, it is vital that we first analyze what we want to say, to whom, and how. The descriptive space of the GMB listing is a showcase for us with up to 750 characters, so think about keywords and do some prior analysis work before writing meaningless words. You can also adapt the text and change it as we receive information from Google about the words with which we have appeared most in searches.
Use the Services/Menu, Products and Attributes section
Imagine that you've gone on a trip and you're in a city you don't know. You take out your phone and search for a restaurant near you. If you can see the restaurant's menu with just one click, it's more likely that a dish will catch your attention and you'll end up eating at that very appetizing place that Google locates 100 meters away from you.
Use all the sections you can, because all that text can give us more visibility in Google searches. You can add services that you provide in your company, for example if you have a beauty salon, or indicate if you have a digital company that does copywriting work, to give more examples. All businesses offer something, so use the space that Google gives you to explain to your clients what it is.
The same goes for the “Products” section. If you are a florist with an online store, this section can be ideal for displaying your product catalogue. It can be directly linked to online shopping or give the user an idea of what they would find if they visited it.
We come to the “Attributes” section. If your menu, for example, is suitable for coeliacs, indicate this. If you have access for customers in wheelchairs, if you accept card payments, if you allow dogs into the premises, if you take your customers’ temperature before entering… Any extra that sets you apart is worth letting the customer know.
Add photos
Information enters through the eyes and even if you don't add photos you can add those that users have added about your business, don't let others speak well of your business if you can do it yourself. Take attractive, well-lit and, if possible, professional photos . The GMB profile is free, so investing a little in making it better is not unreasonable.
Give importance to reviews
According to Google data, consumers consider businesses that respond to reviews 1.7 times more trustworthy than those that don't (76% compared to 46%). Respond to reviews, whether positive or negative. If it's the latter, offer solutions and try to keep your response friendly, polite, brief and grateful.
This window to your business is free but no less important. Think about how you want the more than 4.7 billion Internet users to see you and offer them a glimpse of what your company can do for them. A brushstroke to attract new customers and retain the ones you already have. And if you have any questions, write to us , we will be happy to lend a hand so that your GMB profile is as attractive and practical as you imagine.
Google My Business (GMB) is a free tool offered by Google that allows you to manage your company's information and digital presence. In other words, it allows you to connect with potential customers through the Google Search Engine and Maps.
In the GMB listing, we can not only edit the name of the company but also locate it, add photos, opening hours, receive reviews or connect with customers, as well as analyze everything from how many calls your business receives through the listing to what keywords or key words are used by users who have reached you.
If we think about the first data on Google's reach and remember that it is a free tool, having an optimized GMB listing is more than important, it is vital. If you are not using Google My Business in your marketing strategy, you are losing money because it is a seemingly simple gesture that can give us numerous benefits.
What do I have to do to create a Google My Business listing?
The GMB business profile includes what was previously known as Google Places for businesses, Google Listings, and Google+ Business Pages. With just a Gmail account, you can create a listing by logging in and starting to set up your business listing with the most basic information, name, and business category.
You will fill in information about your business such as the phone number, address, URL of our website or the category of services offered, which you can later complete with secondary categories if the extensive Google list only comes close to our activity and has not managed to hit the nail on the head with it.
Once the listing has been created, we can begin to improve it through the control panel and edit every detail to create a perfect listing that will help you get more clients and more traffic to your website.
How to optimize a Google My Business listing
As in any marketing topic, knowledge is a virtue and a much sharper weapon if we surround ourselves with professionals, but there are some tricks to optimize your GMB listing and make it start to become the showcase you deserve. And the best thing is that in just half an hour you can edit it and improve those points.
Verifying your company on GMB is essential
It allows you to confirm that you own the business so you can manage your business profile and prevent others from changing your details without your consent. The process is easier than learning the chorus of the summer song because Google gives you numerous options to do so, such as verifying by mail, phone call or email.
Complete all basic contact information
Starting with the address and moving on to the name, it is important to fill out all the contact information completely. Be careful at this point not to add references to the services rich people phone number data offered or the location where the business is located in the name of our company. Google could penalize us for wanting to be smarter than them and trying to put more data in the name than the business name itself.
It is important that the physical address (if there is one) matches that of our website and that the hours are up to date. If a customer goes to your restaurant on a day that you are closed, it is very likely that we will get a bad review for not having updated our data. The listing should be as true a reflection of our business as possible. One last basic tip: try not to put more than two additional categories on our listing so that Google knows at a glance what we do and to avoid “confusing” the algorithm.
Take care of your business description
As with any marketing strategy, it is vital that we first analyze what we want to say, to whom, and how. The descriptive space of the GMB listing is a showcase for us with up to 750 characters, so think about keywords and do some prior analysis work before writing meaningless words. You can also adapt the text and change it as we receive information from Google about the words with which we have appeared most in searches.
Use the Services/Menu, Products and Attributes section
Imagine that you've gone on a trip and you're in a city you don't know. You take out your phone and search for a restaurant near you. If you can see the restaurant's menu with just one click, it's more likely that a dish will catch your attention and you'll end up eating at that very appetizing place that Google locates 100 meters away from you.
Use all the sections you can, because all that text can give us more visibility in Google searches. You can add services that you provide in your company, for example if you have a beauty salon, or indicate if you have a digital company that does copywriting work, to give more examples. All businesses offer something, so use the space that Google gives you to explain to your clients what it is.
The same goes for the “Products” section. If you are a florist with an online store, this section can be ideal for displaying your product catalogue. It can be directly linked to online shopping or give the user an idea of what they would find if they visited it.
We come to the “Attributes” section. If your menu, for example, is suitable for coeliacs, indicate this. If you have access for customers in wheelchairs, if you accept card payments, if you allow dogs into the premises, if you take your customers’ temperature before entering… Any extra that sets you apart is worth letting the customer know.
Add photos
Information enters through the eyes and even if you don't add photos you can add those that users have added about your business, don't let others speak well of your business if you can do it yourself. Take attractive, well-lit and, if possible, professional photos . The GMB profile is free, so investing a little in making it better is not unreasonable.
Give importance to reviews
According to Google data, consumers consider businesses that respond to reviews 1.7 times more trustworthy than those that don't (76% compared to 46%). Respond to reviews, whether positive or negative. If it's the latter, offer solutions and try to keep your response friendly, polite, brief and grateful.
This window to your business is free but no less important. Think about how you want the more than 4.7 billion Internet users to see you and offer them a glimpse of what your company can do for them. A brushstroke to attract new customers and retain the ones you already have. And if you have any questions, write to us , we will be happy to lend a hand so that your GMB profile is as attractive and practical as you imagine.