Grab the user's attention
The most important task of any product is to solve a specific problem for the buyer. For example, we order a new company website because we have noticed a drop in revenue in the company and we want to better reach new, potential customers.
The key to capturing a customer's attention is to identify their needs and propose a solution that will help them achieve their intended goal. Every company, as a rule, is focused on generating profit, and to do this, they must acquire new customers. When creating websites for companies, we emphasize that "We design websites that will allow you to effectively acquire customers . "
Example:
Websites Wrocław, Interactive Agency The Lion
Use a clear content layout and highlight headings
Internet users are constantly rushing and read selectively. Give them the opportunity to familiarize themselves with the main benefits of your offer without having to delve into a long, detailed description. Include all the most important information, key to making a purchase decision, in the headings of the individual descriptive sections. This approach will be appreciated by your potential customers, who want to absorb only the minimum of basic information necessary to compare offers on the market and make a decision on choosing a supplier.
At the end of each text block, use "Call to action" buttons that prompt the user to take a specific action you want. For example, you can redirect the user to a portfolio or contact.
Example:
Speak the language of benefits
Take a look again at the description section headings highlighted in the screenshot above. We have also assigned a benefit to each product feature. For example:
Individual graphic design of a website that will distinguish your brand on the Internet.
Individual graphic design = brand distinction on the Internet.
Operating in a market full of competitors, standing out from others overseas chinese in worldwide data with a unique graphic design will give me a competitive advantage.
Full responsiveness, i.e. one page for many devices.
Responsive website = availability on many devices
Most internet users today use mobile devices. If my website is well adapted to all devices, my customers will be able to read its content wherever they are. This will affect their comfort and positive perception of my company.
Show proof of social trust
None of us want to be ripped off. We are more willing to buy products from companies that have already been tested by others. By presenting references from your current customers, you increase trust in your brand.
Present credible references. The opinion should be signed and include information, e.g. about the company it comes from. This approach will allow your clients to verify the authenticity of the reference. I have often encountered a situation in which a new client contacted one of my current contractors to ask about the course of our cooperation.
Example:
References from clients of The Lion interactive agency from Wrocław
A double-strength recommendation
A written testimonial is powerful, but imagine a video in which a client talks about their success achieved thanks to working with your company, and at the end of the video, they personally recommend your services.
