Social Monitoring Profiles for Lead Generation in B2B ICT Sector
Posted: Tue Dec 03, 2024 7:18 am
Social Monitoring is an essential part of our Social Media strategy . It requires constant understanding and analysis, knowledge of the ICT Sector and the functioning of B2B companies . Social monitoring encompasses the entire ICT industry or Sector to which we belong and encompasses all departments of the same B2B company : Finance, Marketing, Sales, Management, etc.
Just as there are different social platforms, there are also different ways to monitor the same target or target audience from the point of view of the different departments of a B2B company .
Below we detail the main Social Media Monitoring profiles that can israel phone number list be part of our Online Marketing strategy :
sales through social networks
Social Monitoring for Marketing Departments
Marketing managers must collect information from social networks to help create better online marketing campaigns , help the sales team close more deals and build customer loyalty.
Social Media managers within an Online Marketing team must see themselves as the point of reference for the objectives of the different departments involved in the project.
They should focus their monitoring on the activity of the different contacts and target audience based on the product or service that may interest them, as well as on the conversation they have about words and phrases that are part of the core of our B2B company in the ICT Sector .
Leaders in the ICT industry or sector should be monitored , especially to understand when they mention certain terms on Twitter that may form part of our relevant keywords or Keywords within our Social Monitoring strategy .
social media monitoring lead generation ict
Social Media Monitoring in Customer Service or Technical Support
As we have seen through different examples, Twitter or Facebook have become the new Technical Support or Customer Service phone, due to the importance of the need for a quick and immediate response to the problems of users with our services as a B2B company . 60% of users say they would speak negatively about the company or brand through Social Media if it took them more than 60 minutes to get a response to their queries.
Those responsible for Customer Service or Technical Support must be aware of monitoring, through Social Networks , questions or concerns of users regarding their products or services.
The conversations your customers or potential clients have regarding your products or services. As well as the feedback , both positive and negative, about our B2B company .
sales through social networks
Social Media Monitoring for Sales Team
The company's Sales Team or Commercial Department must carry out Social Monitoring focused on its Leads or business opportunities that are in an open process, using an integration between the tracking platform and the contact list.
According to studies such as Social Centered Selling and A Sales Guy , 72.6% of sales staff who incorporate Social Media into their process achieve their objectives sooner.
54% say they monitor the social profiles of their potential sales through Social Media in order to close deals or sell the product. The process of searching, connecting and interacting with prospects and potential customers on Social Networks , such as Twitter and Linkedin , improves turnover.
Social CRM or Social Sales
Rather than carrying out strategic sales closures, Social CRM or Social Sales is more similar to Lead Nurturing (constant cultivation of existing business opportunities).
Thanks to Social CRM, we will not miss out on identifying business opportunities in our audience. Social Sales is already a reality in companies. We will be able to find new business opportunities, wait for the right moment to talk to potential clients and capture leads through Social Networks .
It is important for the marketing, finance and sales departments to work together . This will allow us to have constantly updated data with our results. We will better understand our audience and know what we need to correct to improve our communication and sales. What works? How much has it worked?
Just as there are different social platforms, there are also different ways to monitor the same target or target audience from the point of view of the different departments of a B2B company .
Below we detail the main Social Media Monitoring profiles that can israel phone number list be part of our Online Marketing strategy :
sales through social networks
Social Monitoring for Marketing Departments
Marketing managers must collect information from social networks to help create better online marketing campaigns , help the sales team close more deals and build customer loyalty.
Social Media managers within an Online Marketing team must see themselves as the point of reference for the objectives of the different departments involved in the project.
They should focus their monitoring on the activity of the different contacts and target audience based on the product or service that may interest them, as well as on the conversation they have about words and phrases that are part of the core of our B2B company in the ICT Sector .
Leaders in the ICT industry or sector should be monitored , especially to understand when they mention certain terms on Twitter that may form part of our relevant keywords or Keywords within our Social Monitoring strategy .
social media monitoring lead generation ict
Social Media Monitoring in Customer Service or Technical Support
As we have seen through different examples, Twitter or Facebook have become the new Technical Support or Customer Service phone, due to the importance of the need for a quick and immediate response to the problems of users with our services as a B2B company . 60% of users say they would speak negatively about the company or brand through Social Media if it took them more than 60 minutes to get a response to their queries.
Those responsible for Customer Service or Technical Support must be aware of monitoring, through Social Networks , questions or concerns of users regarding their products or services.
The conversations your customers or potential clients have regarding your products or services. As well as the feedback , both positive and negative, about our B2B company .
sales through social networks
Social Media Monitoring for Sales Team
The company's Sales Team or Commercial Department must carry out Social Monitoring focused on its Leads or business opportunities that are in an open process, using an integration between the tracking platform and the contact list.
According to studies such as Social Centered Selling and A Sales Guy , 72.6% of sales staff who incorporate Social Media into their process achieve their objectives sooner.
54% say they monitor the social profiles of their potential sales through Social Media in order to close deals or sell the product. The process of searching, connecting and interacting with prospects and potential customers on Social Networks , such as Twitter and Linkedin , improves turnover.
Social CRM or Social Sales
Rather than carrying out strategic sales closures, Social CRM or Social Sales is more similar to Lead Nurturing (constant cultivation of existing business opportunities).
Thanks to Social CRM, we will not miss out on identifying business opportunities in our audience. Social Sales is already a reality in companies. We will be able to find new business opportunities, wait for the right moment to talk to potential clients and capture leads through Social Networks .
It is important for the marketing, finance and sales departments to work together . This will allow us to have constantly updated data with our results. We will better understand our audience and know what we need to correct to improve our communication and sales. What works? How much has it worked?