How to reach more customers
Posted: Tue Dec 10, 2024 7:18 am
Today, more than half of the B2B purchasing process is done online, before the customer decides to contact the supplier company either through its website, by email or by phone. In other words, in most cases the first point of contact between seller and buyer is a search on Google or LinkedIn.
This has completely changed the rules of the game, but it actually represents an advantage for companies that adapt naturally to the new medium, since if digital technology offers one advantage over traditional marketing, it is precisely the possibility of directing all actions towards a defined and segmented target .
Industrial or B2B companies often do not target a list of telegram users in netherlands mass audience, but rather a very specific professional target. Digital marketing allows them to impact this target in a very selective way in order to transform them into qualified leads that can ultimately become customers.
A decade ago, it was enough to have a corporate website that offered clear and persuasive information about your company and its products or services. Today, that is no longer the case. Over this time, digital marketing in the industrial sector has evolved and adopted many different forms that overlap and complement each other to reach more customers: email marketing, social networks, SEM, SEO, etc. Industrial companies must be up to date and make the most of these technologies, coordinating all their actions to monitor the traffic of potential leads and be present in the different places in the customer journey that their customers go through.
This remains a major competitive advantage in the B2B sector. According to the latest Sector Analysis of the Implementation of ICT in Spanish Companies prepared by the Ministry of Economic Affairs and Digital Transformation, only 11.9% of Spanish industrial companies use information about the behaviour of visitors to their website.
As for social networks, only 50% of industrial companies are present on them , and only 36.9% analyse the data generated by social media.
This has completely changed the rules of the game, but it actually represents an advantage for companies that adapt naturally to the new medium, since if digital technology offers one advantage over traditional marketing, it is precisely the possibility of directing all actions towards a defined and segmented target .
Industrial or B2B companies often do not target a list of telegram users in netherlands mass audience, but rather a very specific professional target. Digital marketing allows them to impact this target in a very selective way in order to transform them into qualified leads that can ultimately become customers.
A decade ago, it was enough to have a corporate website that offered clear and persuasive information about your company and its products or services. Today, that is no longer the case. Over this time, digital marketing in the industrial sector has evolved and adopted many different forms that overlap and complement each other to reach more customers: email marketing, social networks, SEM, SEO, etc. Industrial companies must be up to date and make the most of these technologies, coordinating all their actions to monitor the traffic of potential leads and be present in the different places in the customer journey that their customers go through.
This remains a major competitive advantage in the B2B sector. According to the latest Sector Analysis of the Implementation of ICT in Spanish Companies prepared by the Ministry of Economic Affairs and Digital Transformation, only 11.9% of Spanish industrial companies use information about the behaviour of visitors to their website.
As for social networks, only 50% of industrial companies are present on them , and only 36.9% analyse the data generated by social media.