As Your Audience Reacts To The Ups And Downs, You Must Evolve Your Content Strategy To Adapt To Their Reactions.robert Rose, Cmi’s Chief Strategy Advisor, And Jane Qin Medeiros, General Manager Of Studioid, Engaged In Conversation In March About How Marketers Can Take Advantage Of An Economic Downturn (Registration Required). Since Then, The Economic Outlook Has Only Gotten Murkier.evolve Your #contentstrategy To Adapt To Your Audience’s Reaction To The Economy’s Ups And Downs, Says @juliapizzolato Via @robert_rose @thestudio_id‘s Jan Qin Medeiros @cmicontent.
Share On Xdoes It Really Matter What The Economy Does?though Recession paraguay phone number resource Predictions Grew This Past Year, The Economy Has Not Realized It. Employment Numbers Are Still Good, And Inflation Seems To Have Slowed. However, The U.s. Gross Domestic Product Slid To % In The First Quarter Of The Year, A Significant Drop From % In The Fourth Quarter Of All This Economic Guessing Creates An Atmosphere Of It, “other Shoe-ism. ” Buyers Hesitate To Make Big Decisions Because They’re Waiting For The Other “economic Shoe” To Drop.
They Don’t Know What To Expect Or When To Expect It.in An Uncertain Economy, Buyers Experience “other Shoe-ism,” Says @robert_rose. They Hesitate To Buy Because They’re Waiting For The Other Economic Shoe To Drop Via @juliapizzolato @cmicontent.share On Xrobert And Jane Say Marketers Should React To And Be Proactive About Their Audience’s Evolution.keep Up With Your Audiencewhen Economic Downturns Occur, Jane Says, Three Buyer Persona Attributes Manifest Themselves:save Now – People (Or Companies) Who Cut All Unnecessary Costs And Start Savingconservation – People (Or Companies) Who Don’t Cut Or Buy Anythingopportunity – People (Or Companies) Who Spend On The Things To Help Them Make The Most Of A Challenging Situationjane Says You Should Incorporate These New Persona Attributes Into Your Content Marketing Strategy.