Web Development
Posted: Tue Dec 10, 2024 6:25 am
Guest Author
October 19, 2021
all,
CMS,
Woocommerce some information about austria ecommerce platform Magento
G2, a software and services review platform, revealed that there are currently more than 200 e-commerce platforms for online businesses.
Source: G2
It’s no wonder that navigating through different platforms with diverse features can be an overwhelming experience for ecommerce marketers. The ideal ecommerce platform should enable integration of core business processes, giving you visibility across your company and meeting the expectations of your most discerning customers.
It’s hard to say which ecommerce platform is right for your business, but to make it easy, we’ve compared two of the main ones, WooCommerce and Magento, based on their key features, performance, security, value for money, and user-friendliness.
But before that, it’s a good idea to understand the features that an ecommerce platform must have. This will help you appreciate the features of both platforms even more.
7 Features to Consider When Choosing the Right Ecommerce Platform
Here are the key features you should look for in an ideal ecommerce platform to narrow down your game.
1. Ease of setup and navigation
The platform you choose should be easy to set up and navigate. It should help you capture the essence of your brand while making it easy for everyone to browse the site.
Platforms that offer ready-made templates are a great option, as they save you the hassle of hiring expensive designers to do this work. They should help you create a smooth shopping experience.
2 Safety
Ecommerce sites make an attractive target for hackers. Personal data has become a valuable asset, so the more people buy on a site, the more attractive it becomes to hackers.
Did you know?
83% of leading US e-commerce sites are at risk of attack
Therefore, the platform you choose should ensure top-notch security. Opt for a platform that offers SSL certificates and PCI compliance to protect sensitive customer data.
3. Integration
This is the era of multi-channel marketing and social media plays a key role in improving brand visibility and reputation.
Look for a platform that allows for easy integration with other existing marketing systems and channels. Integrating with third-party channels and platforms like social channels, MailChimp, and Google Shopping shouldn’t be a problem.
4. SEO and mobile friendliness
The importance of online business visibility cannot be underestimated. Digital customers not only search online to learn about businesses, but also use a variety of devices to make purchasing decisions.
Therefore, the platform you choose should be SEO and mobile-friendly, making your store easily accessible.
October 19, 2021
all,
CMS,
Woocommerce some information about austria ecommerce platform Magento
G2, a software and services review platform, revealed that there are currently more than 200 e-commerce platforms for online businesses.
Source: G2
It’s no wonder that navigating through different platforms with diverse features can be an overwhelming experience for ecommerce marketers. The ideal ecommerce platform should enable integration of core business processes, giving you visibility across your company and meeting the expectations of your most discerning customers.
It’s hard to say which ecommerce platform is right for your business, but to make it easy, we’ve compared two of the main ones, WooCommerce and Magento, based on their key features, performance, security, value for money, and user-friendliness.
But before that, it’s a good idea to understand the features that an ecommerce platform must have. This will help you appreciate the features of both platforms even more.
7 Features to Consider When Choosing the Right Ecommerce Platform
Here are the key features you should look for in an ideal ecommerce platform to narrow down your game.
1. Ease of setup and navigation
The platform you choose should be easy to set up and navigate. It should help you capture the essence of your brand while making it easy for everyone to browse the site.
Platforms that offer ready-made templates are a great option, as they save you the hassle of hiring expensive designers to do this work. They should help you create a smooth shopping experience.
2 Safety
Ecommerce sites make an attractive target for hackers. Personal data has become a valuable asset, so the more people buy on a site, the more attractive it becomes to hackers.
Did you know?
83% of leading US e-commerce sites are at risk of attack
Therefore, the platform you choose should ensure top-notch security. Opt for a platform that offers SSL certificates and PCI compliance to protect sensitive customer data.
3. Integration
This is the era of multi-channel marketing and social media plays a key role in improving brand visibility and reputation.
Look for a platform that allows for easy integration with other existing marketing systems and channels. Integrating with third-party channels and platforms like social channels, MailChimp, and Google Shopping shouldn’t be a problem.
4. SEO and mobile friendliness
The importance of online business visibility cannot be underestimated. Digital customers not only search online to learn about businesses, but also use a variety of devices to make purchasing decisions.
Therefore, the platform you choose should be SEO and mobile-friendly, making your store easily accessible.