Why Creative Strategy is Important for Your Business
Posted: Tue Dec 03, 2024 6:59 am
In the dynamic and competitive world in which your company navigates, knowing how to capture attention, inspire action and build deep connections with your target has become a crucial skill for the success of any action, uk phone number list activity, product. In this context, the creative marketing strategy is a beacon that guides companies through the challenges of modernity.
It’s no longer just about advertising and promotion, but about a deep fusion of creative ingenuity and business goals, of creativity and rationality . This synergy can transform a company from ordinary to extraordinary with the right combination of innovative thinking and solid strategies , leading to true innovation, differentiation and emotional connection with customers, charting a path to lasting success in an ever-changing landscape.
Understanding Creative Marketing Strategy
In a communication and marketing plan, the creative message is fundamental. Think about your potential customer/contact who opens his smartphone every day, surfs social media, searches for information in a search engine or simply takes the subway to go to work. At any given moment, he is faced with thousands of messages and contents: how can your message reach his attention in this constant bombardment?
A creative strategy allows you to choose topics, methods, tone of voice, communication style, channels in a coherent whole, or format, capable of attracting the attention of your target and making you recognizable .
A format is expressed through a series of codified elements, present in the advertisement or on the Web page or implicit, which are the basis of the communication strategy. A creative strategy in essence, must combine rationality and analysis with pure creativity, through a series of specific steps that are fundamental for the creation of the format and the success of an advertising campaign of any kind.
Rationality: What You Need to Know When Building a Marketing Strategy
When you have to build a creative strategy you have to dig a solid foundation. This foundation is everything you need to know or find or sometimes build from scratch. Let's see what they are:
Brand and product positioning
Brand identity is the cornerstone of any advertising campaign. You need to know the brand and the product you are promoting, who it is aimed at, what it does, how it does it and why.
Subsequently, everything we do in the creative phase will have to be aligned with the brand positioning. Communication will therefore have to take into account all the implicit and explicit characteristics of the brand (values, mission, history, personality, ...). In this way, the creative concept will be able to make the brand and product recognizable.
Do You Really Know Everything About Your Brand Image? Read the Article
Target group: who should the communication be addressed to?
Who is the typical customer, current or desired? Where do they spend their time and where is it easier to intercept them? If you don't know who you're talking to, you risk talking to everyone and not staying in anyone's head. You need to have a clear vision of your potential customers.
This is perhaps one of the most complex activities that will need to be done, through market research , data analysis and consumer habits, and it will need to be constantly updated and monitored over time, because the target also evolves, changes, and if you don't seize it on the fly you risk losing your grip or letting opportunities slip by.
Creating Buyer Personas and reconstructing the Customer Journey to understand your target and have clear touchpoints through which to intercept it is one of the most interesting activities of the process that can really simplify the structuring of the creative strategy.
DO YOU HAVE A NEW IDEA BUT NOT SURE IT WILL STAND THE MARKET TEST? WE WILL CARRY OUT MARKET RESEARCH FOR YOU TO VERIFY THE FEASIBILITY OF YOUR PROJECT
It’s no longer just about advertising and promotion, but about a deep fusion of creative ingenuity and business goals, of creativity and rationality . This synergy can transform a company from ordinary to extraordinary with the right combination of innovative thinking and solid strategies , leading to true innovation, differentiation and emotional connection with customers, charting a path to lasting success in an ever-changing landscape.
Understanding Creative Marketing Strategy
In a communication and marketing plan, the creative message is fundamental. Think about your potential customer/contact who opens his smartphone every day, surfs social media, searches for information in a search engine or simply takes the subway to go to work. At any given moment, he is faced with thousands of messages and contents: how can your message reach his attention in this constant bombardment?
A creative strategy allows you to choose topics, methods, tone of voice, communication style, channels in a coherent whole, or format, capable of attracting the attention of your target and making you recognizable .
A format is expressed through a series of codified elements, present in the advertisement or on the Web page or implicit, which are the basis of the communication strategy. A creative strategy in essence, must combine rationality and analysis with pure creativity, through a series of specific steps that are fundamental for the creation of the format and the success of an advertising campaign of any kind.
Rationality: What You Need to Know When Building a Marketing Strategy
When you have to build a creative strategy you have to dig a solid foundation. This foundation is everything you need to know or find or sometimes build from scratch. Let's see what they are:
Brand and product positioning
Brand identity is the cornerstone of any advertising campaign. You need to know the brand and the product you are promoting, who it is aimed at, what it does, how it does it and why.
Subsequently, everything we do in the creative phase will have to be aligned with the brand positioning. Communication will therefore have to take into account all the implicit and explicit characteristics of the brand (values, mission, history, personality, ...). In this way, the creative concept will be able to make the brand and product recognizable.
Do You Really Know Everything About Your Brand Image? Read the Article
Target group: who should the communication be addressed to?
Who is the typical customer, current or desired? Where do they spend their time and where is it easier to intercept them? If you don't know who you're talking to, you risk talking to everyone and not staying in anyone's head. You need to have a clear vision of your potential customers.
This is perhaps one of the most complex activities that will need to be done, through market research , data analysis and consumer habits, and it will need to be constantly updated and monitored over time, because the target also evolves, changes, and if you don't seize it on the fly you risk losing your grip or letting opportunities slip by.
Creating Buyer Personas and reconstructing the Customer Journey to understand your target and have clear touchpoints through which to intercept it is one of the most interesting activities of the process that can really simplify the structuring of the creative strategy.
DO YOU HAVE A NEW IDEA BUT NOT SURE IT WILL STAND THE MARKET TEST? WE WILL CARRY OUT MARKET RESEARCH FOR YOU TO VERIFY THE FEASIBILITY OF YOUR PROJECT