The Importance of Working with a Client Base

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Working with a customer base is an important area of ​​work for any company. However, most companies prefer to conduct marketing activities to attract new customers. Our many years of experience show that japan email list competent work with databases gives a company more profit than its constant expansion. Attracting a new client costs a business 5, and sometimes 10 times more than retaining a current client. In many business sectors, advertising channels are overheated, and the cost of a lead exceeds the profitability of a future transaction. When a client is loyal and regularly buys a company's product, only then can we talk about profit and payback on acquisition costs. So, let's figure out how to make potential customers loyal, what methods will allow them to make repeat purchases more effectively and understand what is needed to increase the average check?
How audience segmentation works
First of all, it is necessary to combine all clients into a convenient client base and enter as much data about each client as possible into it. Ideally, in addition to the full name and contact information of people, the database should store characteristics that affect the choice of product (for example, if you have a clothing store, it is desirable to know the client's clothing size, if you are an optics salon, then such a table will contain the client's vision parameters), as well as his preferences and purchase history. CRM marketing tools are excellent for maintaining a client base.Accumulating information about the client.png
The next step is to be able to segment your customers and work with them in a more personalized way. The more customer data you have in your databases, the more flexibly you can segment them.
Our company specializes in the implementation of Bitrix24. In addition to a convenient CRM system, it has a special module to manage the client base - CRM marketing. It allows you to segment the client base and flexibly influence it using various marketing tools.