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Posted: Mon Dec 09, 2024 10:32 am
The secret of Facebook ads lies in the correct profiling of your target, how do you know who your target is? Do you rely on instinct? In this article we reveal how to create effective Facebook campaigns by knowing your buyer persona, the knowledge you will acquire can be applied to any digital marketing campaign and beyond.
Download the free PDF: The right questions to create truly useful buyer personas
What is a buyer persona?
The buyer persona is your typical customer: it is the person who visits your website, enters your store or buys in your e-commerce. Therefore the buyer persona is made up of a set of socio-demographic and personal thailand mobile phone numbers database characteristics, the latter must be identified in order to communicate effectively with your target audience.
Therefore the first step to create Facebook campaigns that convert and any other marketing campaign is to know who the buyers are, their motivations, information channels, lifestyles and so on. This knowledge will be the result of demanding research, in fact, you must not make the mistake of thinking that the buyer persona can be modeled only on your own ideas and prejudices, without looking at the analytical data and doing research.
How to build a buyer persona?
Programmer Alan Cooper coined the term buyer persona to identify the interviewees who tested his program. We are talking about interviewees because interviews are the most suitable method for building a buyer persona . You can start by interviewing current customers or other people with a similar profile.
This work is neither simple nor immediate but it brings many benefits in the long term, such as producing content and creating Facebook and social media campaigns that reflect the needs of your typical customer. Let's see what the steps are for building a buyer persona .
Step 1: Who to interview?
Before you even worry about who to interview, you should gather preliminary information about who your typical customer might be. To avoid being too influenced by your own prejudices, ask colleagues, salespeople, the sales team, call center operators, in short, ask those who have some kind of contact with customers.
After brainstorming you can dedicate yourself to finding people to interview, here are some ideas:
Clients : Look at your database and identify some people who you think might be available and fit the profile previously identified with the team.
Leads : It is important to interview even those who are not current customers because they can provide you with information that is otherwise impossible to find.
People similar to the first two : You should also deepen your interviews by looking for profiles similar to the customers/leads but who have never had contact with your company. You can search for people among your contacts or those of colleagues or management, or you can use Linkedin.
After identifying the profiles you can request the interview, this phase is quite delicate because the interviewees could be reluctant and refuse, so you will have to be skilled in encouraging them.
Tips for an attractive interview request
- Make it clear that you are not trying to sell anything.
- Provide an incentive to complete the interview: a coupon at your store, a swag, etc.
Step 2: What to ask in the interview?
When you get to the crucial moment of the interview, the questions must already be prepared and ready to use. The questions to build the buyer persona have already been designed by HubSpot in a wise way and divided into sections, we will limit ourselves to translating them:
Role:
What is your job title?
How is your work measured?
What is your typical day like?
What skills are required in your role?
What knowledge and tools do you usually use?
Who do you report to? Who reports to you?
By the end of all the interviews, you will have plenty of material to use and be ready to build your buyer persona.
Tips for Getting More Useful Information from Your Interview
Put your interlocutor at ease.
Let him talk, interrupt him only if really necessary.
The most useful questions for your marketing strategy are the challenge questions, here you have to do your best to get as much information as possible.
Download the free PDF: The right questions to create truly useful buyer personas
What is a buyer persona?
The buyer persona is your typical customer: it is the person who visits your website, enters your store or buys in your e-commerce. Therefore the buyer persona is made up of a set of socio-demographic and personal thailand mobile phone numbers database characteristics, the latter must be identified in order to communicate effectively with your target audience.
Therefore the first step to create Facebook campaigns that convert and any other marketing campaign is to know who the buyers are, their motivations, information channels, lifestyles and so on. This knowledge will be the result of demanding research, in fact, you must not make the mistake of thinking that the buyer persona can be modeled only on your own ideas and prejudices, without looking at the analytical data and doing research.
How to build a buyer persona?
Programmer Alan Cooper coined the term buyer persona to identify the interviewees who tested his program. We are talking about interviewees because interviews are the most suitable method for building a buyer persona . You can start by interviewing current customers or other people with a similar profile.
This work is neither simple nor immediate but it brings many benefits in the long term, such as producing content and creating Facebook and social media campaigns that reflect the needs of your typical customer. Let's see what the steps are for building a buyer persona .
Step 1: Who to interview?
Before you even worry about who to interview, you should gather preliminary information about who your typical customer might be. To avoid being too influenced by your own prejudices, ask colleagues, salespeople, the sales team, call center operators, in short, ask those who have some kind of contact with customers.
After brainstorming you can dedicate yourself to finding people to interview, here are some ideas:
Clients : Look at your database and identify some people who you think might be available and fit the profile previously identified with the team.
Leads : It is important to interview even those who are not current customers because they can provide you with information that is otherwise impossible to find.
People similar to the first two : You should also deepen your interviews by looking for profiles similar to the customers/leads but who have never had contact with your company. You can search for people among your contacts or those of colleagues or management, or you can use Linkedin.
After identifying the profiles you can request the interview, this phase is quite delicate because the interviewees could be reluctant and refuse, so you will have to be skilled in encouraging them.
Tips for an attractive interview request
- Make it clear that you are not trying to sell anything.
- Provide an incentive to complete the interview: a coupon at your store, a swag, etc.
Step 2: What to ask in the interview?
When you get to the crucial moment of the interview, the questions must already be prepared and ready to use. The questions to build the buyer persona have already been designed by HubSpot in a wise way and divided into sections, we will limit ourselves to translating them:
Role:
What is your job title?
How is your work measured?
What is your typical day like?
What skills are required in your role?
What knowledge and tools do you usually use?
Who do you report to? Who reports to you?
By the end of all the interviews, you will have plenty of material to use and be ready to build your buyer persona.
Tips for Getting More Useful Information from Your Interview
Put your interlocutor at ease.
Let him talk, interrupt him only if really necessary.
The most useful questions for your marketing strategy are the challenge questions, here you have to do your best to get as much information as possible.