The automation of retail spaces is undeniably smoother.
Posted: Mon Dec 09, 2024 9:31 am
In 2022, it almost feels like automation has always been a part of the retail space.
You’d be hard-pressed to walk into a supermarket and not see a counter where customers can scan their groceries as they go.
Automation is belarus phone numbers becoming an essential part of the shopping experience and is only getting more sophisticated.
Take, for example, the virtual showroom Walmart uses, which allows customers to interact with digital product displays.
High-end fashion brands are using virtual fitting rooms, an industry that is expected to grow to $15.43 billion by 2028 .
Source: Grand View Research
This is an interesting space to watch, not only because of the exciting and almost groundbreaking innovations, but also because of the impact on customer experience and customer lifetime value.
Considering that the majority of consumers ( 66 percent ) see automation as key to a better retail experience, it's clear that this is an area where retailers could benefit from the survey.
So, let’s dive into the world of in-store automation and see what makes it so important for retailers.
Automation in Retail: What Does It Mean?
Gone are the days when ‘automation’ meant Holden’s famous production line. In the digital age, automation is about harnessing the power of technologies such as virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) to create more efficient and seamless customer experiences.
This is particularly relevant for retail, which is under pressure to reinvent the in-store experience to keep up with online shopping.
An updated 2022 study shows that the majority of U.S. shoppers ( about 55 percent ) want to shop online, a big change from 2020 statistics.
Source: Radiant
The e-commerce industry is also expected to reach $5.5 billion this year, which means brick-and-mortar stores are facing some serious competition. Now more than ever, retailers need to up their game to keep up with the latest trends.
Growing retail customer demand is starting to dictate the automation trends we see taking place in stores, as documented in the 2022 Ayden-KPMG Retail Report :
You’d be hard-pressed to walk into a supermarket and not see a counter where customers can scan their groceries as they go.
Automation is belarus phone numbers becoming an essential part of the shopping experience and is only getting more sophisticated.
Take, for example, the virtual showroom Walmart uses, which allows customers to interact with digital product displays.
High-end fashion brands are using virtual fitting rooms, an industry that is expected to grow to $15.43 billion by 2028 .
Source: Grand View Research
This is an interesting space to watch, not only because of the exciting and almost groundbreaking innovations, but also because of the impact on customer experience and customer lifetime value.
Considering that the majority of consumers ( 66 percent ) see automation as key to a better retail experience, it's clear that this is an area where retailers could benefit from the survey.
So, let’s dive into the world of in-store automation and see what makes it so important for retailers.
Automation in Retail: What Does It Mean?
Gone are the days when ‘automation’ meant Holden’s famous production line. In the digital age, automation is about harnessing the power of technologies such as virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) to create more efficient and seamless customer experiences.
This is particularly relevant for retail, which is under pressure to reinvent the in-store experience to keep up with online shopping.
An updated 2022 study shows that the majority of U.S. shoppers ( about 55 percent ) want to shop online, a big change from 2020 statistics.
Source: Radiant
The e-commerce industry is also expected to reach $5.5 billion this year, which means brick-and-mortar stores are facing some serious competition. Now more than ever, retailers need to up their game to keep up with the latest trends.
Growing retail customer demand is starting to dictate the automation trends we see taking place in stores, as documented in the 2022 Ayden-KPMG Retail Report :