the bounce rate
the geographical data
the demographics
the interests
the type of device
Acquisition
In this section we can understand which are the most performing channels . So you can make the most of them to reach your goals faster, discovering which:
channel brings more traffic
channel generates more conversions
campaign converts more (if utm values are set senegal phone numbers correctly)
channel changes the most (when compared to a previousperiod)
newsletter article generated more views
Search queries bring users to your site (if set and compared with Google Search Console)
Behavior
Here you can find different data, based on the type of site and the indications given by the strategist, to understand and optimize the paths of our users . In detail they allow us to:
evaluate which pages are most visited
evaluate which pages lead to conversion
test page loading speed
determine how many users click on certain buttons
calculate how many users click on an external link
calculate how many users have viewed a specific element of a page
Conversions
In this panel we find very useful information on the results obtained, if correctly set, for:
understand purchasing behavior
calculate economic performance
count the number of times a form is filled out
determine the number of newsletter subscriptions
quantify the number of quotes received
Of course, all this “collected data” must be read, analyzed and compared with different platforms to refine the strategy and make it performant. Thanks to this process we will be able to reduce acquisition costs.
Set up Analytics correctly
Warning: you must always keep an eye on the data because a sudden change in trend, for example of certain channels, can cause losses of hundreds or thousands of euros. Sometimes, however, there are some technical errors on an e-commerce, which if not identified, do not allow you to complete a purchase. You must intervene immediately!
Data or people analysis?
The data we have on our analysis tools is simply the trace left by users who navigate our site. For this reason I think that analyzing only the "number" is reductive.
By increasingly refining the user's Customer Journey with Conversion Rate Optimization techniques, we will consequently obtain an improvement in the data .
But to get here we should have a clear understanding of the buyer persona that navigates our landing pages . Discover what information they are looking for and what content they are most attracted to.
In this way we could understand our customers and evaluate which questions to ask them:
latent demand using visual networks
informed demand through good positioning on organic and paid search engines
Statistical data analysis is an activity that must be done continuously. It can help you increase your turnover!
For further information: why engage in qualitative research?
A data that is not taken into consideration very much: the speed of the site
To do quality web marketing it is necessary to invest in SEO and advertising strategies but if we do not take speed into account and our website is too slow , the campaigns will fail from the start and the damage will be double.
Yes, because over 50% of people abandon the site if it takes more than 3 seconds. Keep in mind that mobile traffic is currently the main one for many sectors.
Especially apps like Facebook, Instagram, Amazon offer a very fast user experience . Consequently, the user wants to find the same experience on blogs, sites and e-commerce that he browses.
With proper website statistics analysis, you can k
