The Power Of Digital

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In Most Cases, They Treat Events Such As Sales-kickoff Meetings, Customer Events, Thought Leadership Summits, Etc., Like Much Larger Versions Of The Other Assets They Create. If They’ve Been Doing Them Year After Year, They Have A Good Process For Assembling Each One. They Have Down The Basic Components, Costs, And Efforts.

But, For The Most Part, There’s No Content Strategy. No Effort Goes nepal phone number library Into Considering How The Content Might Be Reused, Repackaged, Aggregated, Managed, Or Activated In Different Digital Experiences (Especially If Attendees Aren’t Sharing And Amplifying The Content On Social As Much As They Once Did).no One Is Asking These Questions:how Can We Capture All The Presentations To Present An On-demand Version?how Should We Structure The Content To Make It Easily Findable And Reusable In Other Formats By Other Teams And In Other Channels?how Should We Leverage To Make An Online Version Of The Event Different Than Its Physical Counterpart?how Should We Adjust Our Measurement To Track Which Sessions People Watch Online, How Long They’re Viewed, And Other Metrics That Show Value To Event Sponsors?how Might We Ask For Different Speaker Presentation Formats To Create Something (E.



G., Contextual E-books) That Provides A Better Digital Experience Than Powerpoint Slides?but Let’s Be Clear: The Value Of The Work Is Not Diminished By The Medium!yes – I Just Yelled That. It’s My Mantra, And I Have It Printed And Taped To My Computer Because I’m As Guilty As Anyone Of Forgetting It.