If written properly, tested and structured properly, a landing page can transform a user into a contact and ensure the success of a campaign.
Let's now see in detail what a landing page is, why it is important, how to write it and how to increase its traffic.
What is a Landing Page? The Complete Definition
Within a website, a landing page is an independent page created based on a very specific theme. Its goal is to obtain all the information related to a potential lead who, if he provides it, will then become a contact or a customer.
The literal translation of “landing page” in Italian is “ pagina di arrivo ” or “ pagina di destinazione ”. This recalls the fact that it is often a page that you typically arrive at after clicking on a call-to-action or a paid ad (such as those on Google Ads) or through email marketing .
What is a landing page for?
The landing page is one of the fundamental tools of inbound marketing , that is, the process that, through lead generation , allows those who offer a product or service to be found by their potential customers by attracting their interest . The intent is to build a relationship with customers and communicate with them until they are ready to purchase that product or service.
The landing page is therefore intended to intercept a customer need and respond to it by offering, for example, subscription to a newsletter, a free demonstration or proposing the purchase of a product or service. The contact information obtained through the landing page is used to insert leads into a sales funnel , where they will be contacted several times and encouraged to purchase the product or service.
Types of landing pages
Let's now see what the different types of landing pages are , depending on the objective they set themselves.
Squeeze page - landing page for lead generation
The goal of a landing page used for lead generation is to obtain data from the potential customer or lead by filling out a contact form . To this end, this type of page, also known as a squeeze page , can use an ebook or other downloadable product that provides value to the potential customer in exchange for their data .
In the example below, the data requested is only your name and email, in exchange for which you will be offered a free recipe book.
Splash Page
In web marketing, a splash page is a page that welcomes afghanistan whatsapp number data 5 million users with the intent of directing them to the home page and further profiling them . It is a sort of welcome page that can verify the age of the users, their geographic origin, can make them choose the website they want to visit or even propose an offer. Unlike the squeeze page, which has the goal of converting, the goal of a splash page is to surprise and involve .
For example, look at the splash page of Mastri Birrai Umbri, used to ask for confirmation of age:
Sales page (landing page for sales)
Landing pages known as sales pages have the objective of selling a product or service. For this reason, the page leads, for example, directly to the cart and then to the payment. It can be a stand-alone page that has similar characteristics to the squeeze page, or it can be an integral part of a site, such as e-commerce pages .
