LEADMACHINE uses the Value Selling method
Posted: Mon Dec 09, 2024 7:08 am
to generate business opportunities – typically reducing costs or increasing the number of orders. This significantly improves the quality of the generated leads.
Telemarketing is also used in B2B for communicating new campaigns and renewing newsletter or emailing consents.
LEADMACHINE salespeople are able to quickly learn the important benefits of your product or service and communicate them to the potential customer. This fundamentally differentiates them from traditional telemarketing operators.
An important component is continuous monitoring of results, call control, and continuous script editing and training of our salespeople. All of this to increase the overall success of the campaign.
Individual stages of selling value
– Target group profiling
– Script creation
– Telemarketing campaign
– Email communication
– Upload to CRM or handover to the client
CRM management
Correct and effective work with contact information is the basis of every business work. Therefore, we recommend starting marketing campaigns by analyzing and managing the existing CRM database. Poor quality and outdatedness significantly reduce the possibility of using your own CRM in campaigns. Corrected and "cleaned" databases can be used as the basis for the first telemarketing campaign. It is important to set up the correct processes and regularly maintain this data.
Individual stages of CRM preparation
– CRM database analysis
– Analysis and reporting of previous campaigns
– CRM process settingsVideo: Marketing for Architects Part I
We have prepared the first video for ARCHIZOOM france telemarketing magazine. We present several basic myths that prevail in the field of marketing and PR for architecture....
We have prepared the first video for ARCHIZOOM magazine . We present several basic myths that prevail in the field of marketing and PR for architecture.
I discussed them in detail in the article Five Myths About Marketing for Architects. In this video, together with Jaroslav Salva, we explain the basic principles that an architect or architectural studio should follow in their promotion and PR.
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How to do it
As we spent years honing marketing methods in architecture, we discovered that we can apply hard data, the definition of a pipeline, a citation index, and a content strategy to our work. That we can create – and most importantly, maintain – a marketing plan that works. And it is measurable by similar criteria, such as the “chewing gum sales” mentioned in the video.
Telemarketing is also used in B2B for communicating new campaigns and renewing newsletter or emailing consents.
LEADMACHINE salespeople are able to quickly learn the important benefits of your product or service and communicate them to the potential customer. This fundamentally differentiates them from traditional telemarketing operators.
An important component is continuous monitoring of results, call control, and continuous script editing and training of our salespeople. All of this to increase the overall success of the campaign.
Individual stages of selling value
– Target group profiling
– Script creation
– Telemarketing campaign
– Email communication
– Upload to CRM or handover to the client
CRM management
Correct and effective work with contact information is the basis of every business work. Therefore, we recommend starting marketing campaigns by analyzing and managing the existing CRM database. Poor quality and outdatedness significantly reduce the possibility of using your own CRM in campaigns. Corrected and "cleaned" databases can be used as the basis for the first telemarketing campaign. It is important to set up the correct processes and regularly maintain this data.
Individual stages of CRM preparation
– CRM database analysis
– Analysis and reporting of previous campaigns
– CRM process settingsVideo: Marketing for Architects Part I
We have prepared the first video for ARCHIZOOM france telemarketing magazine. We present several basic myths that prevail in the field of marketing and PR for architecture....
We have prepared the first video for ARCHIZOOM magazine . We present several basic myths that prevail in the field of marketing and PR for architecture.
I discussed them in detail in the article Five Myths About Marketing for Architects. In this video, together with Jaroslav Salva, we explain the basic principles that an architect or architectural studio should follow in their promotion and PR.
Click 'I agree' to enable Youtube
Cookie Policy
I agree
How to do it
As we spent years honing marketing methods in architecture, we discovered that we can apply hard data, the definition of a pipeline, a citation index, and a content strategy to our work. That we can create – and most importantly, maintain – a marketing plan that works. And it is measurable by similar criteria, such as the “chewing gum sales” mentioned in the video.