1. Cost
One of the biggest cons of PBN is the cost of developing and maintaining a network. If you are working with an auction model (deciding whether or not to show ads, the order in which ads are shown, etc.), it will cost you between $40-$400 for a good domain name. If you are using a domain name broker, the cost will be in a similar range.
As you can imagine, this process will grow larger and more costly.
Once you have secured your new domain name, you will need to pay for custom WHOIS, host it, and add content to it.
Let's say you bought a new domain name for $100 and secured it:
Domain = $100
Private Whois = $5
Hosting = $12
Article = $5 (a good PBN will have multiple articles)
You've already spent $112 for a site.
Do you think the cost is high?
Let us talk about time investment.
fast-pbn-creation
2. Time Investment
Building a quality PBN can be a serious waste of time. First, you need to find domains that are worth buying. About 95% of domains are useless and throwing money at them is very generous!
Let's say you're trying to build a network of 10 websites. It would take you 6-12 hours to find ten qualified domains. A "qualified" domain must have at least 15 people and a Domain Authority of 15.
Now that you have ten domains and secured them, you need to set them up. It will take 2 to 4 hours to find web hosts and get these sites ready for development.
Then, you need to create all the necessary pages, find and install suitable themes, write content and outsource the writing, install plugins, and enhance the site to make it look normal. If you want to do some extra work and be list of pakistan cell phone numbers on the safe side, you may also want to create social accounts for each site.
This process may take 1-2 hours per site.
This equates to approximately 36 hours for a network of 10 websites.
This calculation doesn’t take into account any hosting or hacking issues you may encounter. Cheap web hosts often go off the job without giving you any notice and have terrible uptime.
Dealing with these issues can be a serious time killer.
Now, you can outsource these steps by having someone else do them instead of doing them yourself, but when you outsource, you increase your expenses. Higher expenses will reduce the returns on your investments and continue to take away from your time.
white hat seo techniques
So let's move on to the next step:
Do PBNs have a good “Return on Investment” (ROI) and “Return on Time” (ROT)?
Return on Investment of Using PBNs
Since both you and I understand the value of money, let's start there.
In this example, I will use the keyword phrase: “ Los Angeles personal injury attorney ”.
Some quick tricks for this keyword:
Receives around 1,000 searches per month
The average number of referral links for competitors on the first page was found to be 135.
What this data shows is that you need around 135 expired domains to rank for this keyword and stay on top of it.
What is Google PBN?
This isn’t an exact science. This process can take more time or less time. You also need to consider the quality of the domains. If competitors on the first page are getting most of their links from high authority sites, then low metric expired domains won’t be effective.
However, knowing the average linking root domains will allow you to predict the ROI of targeting a keyword.
Other points you need to know to accurately estimate the return on your investment are:
Average SERP CTR ~3%-30% (higher CTR for higher rankings)
Average PTL Conversion ~ 5%
Average Incoming Revenue for New Customer (ILC) Conversion ~ 21%
Approximate cost to develop a networking site = ~$112
Approximate time spent developing a website = ~1 hour
Below is a table for you to understand the topic better.
These are generous calculations, but they give you an idea of the ROI potential of using PBNs. The Lifetime Value (LTV) of a personal injury client is high. There aren’t many niches that will have an LTV of this extreme, meaning it will take longer to achieve a positive ROI.
Month one and month three calculations are based on page one rankings for “ Los Angeles personal injury attorney .” Keep in mind that this is a competitive niche, so it’s likely you’ll reach page one in 6-12 months (if you’re good). This means you’ll likely struggle in one spot until you get there.
Different Ways to Invest $28K in SEO
With twenty-eight thousand dollars, you can take multiple steps in SEO. Even with five hundred dollars, you can do something for SEO, but that is not enough, you have to sweat and work hard. If you do not have the capital, as Mark Cuban says, you have to make up for your lack of money with your sweat. However, there are two ways to invest in SEO outside of PBNs:
Contents
pbn-content
Content-focused SEO strategies will stand the test of time. Not only are content-focused strategies the most secure, they are actually the most scalable link acquisition model. If you have $28,000, you should invest 80% of it in creating valuable content assets. In short, this means creating valuable content that is better than the market standard.
Real Backlinks (Backlinks)
It’s rare to find people who have been successful in SEO without using backlinks. However, since you’re not using PBNs, you should focus on real backlinks. “Real” backlinks come from websites that have traffic and you have no editorial discretion over. There are three ways to get real backlinks:
Promote and highlight your content through promotion.
Promote your content by guest posting.
Get backlinks through placement (risky).
Since you are not familiar with the ROI of using PBNs as well as some alternatives for capital investment, allow us to explain the last downside of using PBNs.
3. Risk
Face it. No matter how well you develop your network, you will always face two dangers: A) your sites being de-indexed and B) you being manually penalized for unnatural inbound links.
Within seconds, both your investment of cash and time will become useless duo worthless for nothing.
Instead, you could spend all your money and all your time making more money.
Okay, okay.
We put a lot of emphasis on PBNs, but not all PBNs are bad.
