How Inbound Sales Techniques Work
Inbound marketing strategies ( in traditional marketing called "pull", because they attract the user to content that is interesting to him rather than pushing him towards an offer or proposal) are among the best techniques for generating contacts and leads through your website.
Inbound sales analytics
First, you need to make a series of decisions and analyses that lead france telegram data to structuring a complete inbound marketing plan. Here are which ones:
Set micro and macro objectives . As with a real-life inbound salesperson, you need to clearly establish the objective you want the user to complete on your website (for example, do you want their email address? Do you want them to sign up for a newsletter? Download a PDF? Buy a product?).
Intercept the target. You will then need to intercept the target audience (what are they searching for on Google? What are the topics of interest?). To do this, you can help yourself with the first information you get by searching for the relevant keywords on a search engine, and by putting yourself in the shoes of the user who is searching (enter a keyword, then look at the results, the related entries, deepen the search and learn what your target is looking for and wants)
Keyword analysis. The activity of an inbound salesperson cannot ignore an in-depth analysis of the keywords used by the target audience. This makes it possible to obtain a list of relevant and useful keywords to reach the goal. You can also obtain information such as: search volumes, cost per click on paid results, competition and other useful information on the keywords to use to create content. There are free tools such as Google Ads or SEOZoom, which allow you to carry out in-depth keyword research (also checking competitors), to understand which keywords are used by the target audience.
Keyword selection . Keywords should be vertical to the business and in line with the objective, so that the user is logically led to complete the objective after reading the article. For example, if you want to sell an ebook on "how to do SEO" you can create a page that answers that question and then insert a form inside it to download or purchase the ebook.
