Exceptional client, complex assignment
Posted: Mon Dec 09, 2024 6:26 am
The collaboration with Rolf Benz Haus Praha has been both a challenge and a pleasure for us from the very beginning. The task was far from just about media communication. Our goal was to create a fully integrated strategy that included:
Social media management: Building a visual and content style that reflects the Rolf Benz brand values.
Media plan and media buying: Effective planning and implementation of media campaigns with the aim of reaching both end customers and architects and interior designers.
Event management : We helped organize the grand opening of the showroom and other events for partners and journalists. We are preparing a Christmas party.
Communication with architects and journalists: Building finland telemarketing relationships with key partners so that the Rolf Benz Haus Prague showroom is visible on the map of the design world in the Czech Republic.
Why did Rolf Benz Haus Prague choose us?
Our agency has many years of experience in comprehensive marketing and PR in the field of architecture and design. It is thanks to this expertise that we were able to effectively transfer brand values, such as innovation, sustainability and top quality, to the Czech market. Market knowledge: We understand the specifics of the Czech design and architectural market, which enabled us to communicate in a targeted and relevant way. Strength in detail: We believe that every detail counts – from a precisely prepared press release to a personal approach to each architect or journalist.
Results of our work
Thanks to a carefully prepared strategy and its implementation, we have achieved both the visibility of the showroom since the summer, and the media, social networks and the architectural community have noticed the opening of the showroom and started to perceive it as an unmissable point on the design map. Strengthening awareness of the Rolf Benz brand: The presentation of iconic furniture, its history and current innovations has been part of our communication from the beginning, which has helped to strengthen the brand's position on the market. Establishing contacts with target groups: The showroom has become not only a space for presenting furniture, but also a meeting place for architects, designers and other experts.
Social media management: Building a visual and content style that reflects the Rolf Benz brand values.
Media plan and media buying: Effective planning and implementation of media campaigns with the aim of reaching both end customers and architects and interior designers.
Event management : We helped organize the grand opening of the showroom and other events for partners and journalists. We are preparing a Christmas party.
Communication with architects and journalists: Building finland telemarketing relationships with key partners so that the Rolf Benz Haus Prague showroom is visible on the map of the design world in the Czech Republic.
Why did Rolf Benz Haus Prague choose us?
Our agency has many years of experience in comprehensive marketing and PR in the field of architecture and design. It is thanks to this expertise that we were able to effectively transfer brand values, such as innovation, sustainability and top quality, to the Czech market. Market knowledge: We understand the specifics of the Czech design and architectural market, which enabled us to communicate in a targeted and relevant way. Strength in detail: We believe that every detail counts – from a precisely prepared press release to a personal approach to each architect or journalist.
Results of our work
Thanks to a carefully prepared strategy and its implementation, we have achieved both the visibility of the showroom since the summer, and the media, social networks and the architectural community have noticed the opening of the showroom and started to perceive it as an unmissable point on the design map. Strengthening awareness of the Rolf Benz brand: The presentation of iconic furniture, its history and current innovations has been part of our communication from the beginning, which has helped to strengthen the brand's position on the market. Establishing contacts with target groups: The showroom has become not only a space for presenting furniture, but also a meeting place for architects, designers and other experts.