Senders should also keep an eye on their bounce rates and follow other list hygiene best practices. That includes validating emails at sign up and removing outdated contact data on a regular basis. Invalid addresses and abandoned email accounts will also reduce email engagement rates because there's no one there to engage with your emails.How re-engagement email campaigns workAs painful as it can be to go through your hard-won leads, it’s important to eliminate any email addresses with low engagement scores that haven’t yet unsubscribed. But before you say goodbye for good, consider sending a re-engagement campaign.
Re-engagement emails give your subscribers who haven’t opened or senegal email list 60000 contact leads clicked on an email for a certain period of time say, 90 days or more one more chance to engage with one of your emails. Sometimes called “reactivation” or “we miss you” emails, these simple, straightforward emails help weed out any low-engagement subscribers to be removed from your list. is a great example. It gives subscribers a chance to update their preferences or opt-out, since it’s been a while.AutoTrader re engagement campaign for emailYou may have to get on your knees and ask Will you continue to be my subscriber? All too often, the answer is "no.
" This may be explicit depending on your email copy or just another ignored email. And that’s okay—it’s always worth a shot.For campaigns like these, you’ll want to be as transparent and honest as possible. This simple email from Duolingo is a great example of this kind of campaign. It’s short and to the point, inviting the subscriber to jump back into their language course.Re-engagement email example - Miss you emailSometimes, as with the example above, reactivating subscribers is about more than just email clicks. This campaign re-engages users, encouraging them to log in again and use the application.
This email from Auto Trader
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