15 Excellent Email Marketing Tips to Boost Your Outreach
Posted: Mon Dec 09, 2024 6:15 am
Looking for some email marketing tips to grow your business?
Tons of businesses prefer email marketing over other digital marketing channels like social media.
Why?
Because email marketing allows you to reach out to israel phone number library prospects directly — giving you better results than many other outbound and inbound marketing channels.
However, it doesn’t mean that email marketing is easy.
You need to plan your email strategy, content, and timing carefully to achieve the best possible results.
In this article, I’ll highlight 15 solid email marketing tips that can skyrocket the performance of your marketing emails. I’ll also show you a tool to help you manage your email marketing efforts with ease.
This Article Contains:
15 Excellent Email Marketing Tips to Boost Your Outreach
Send Emails at the Optimal Time for Maximum Engagement
Use a Calendar to Manage Your Email Marketing Schedule
Send Mobile-Friendly Emails
Avoid Complicated Designs
Pay Attention to Your Subject Line and Pre-Header Text
Add a Personal Touch to Emails
Include Links and CTAs
A/B Test Emails for Better Results
Send Follow-Up Emails
Allow Readers to Unsubscribe Easily
Regularly Update Email Lists
Segment Your Email List to Send Only Relevant Content
Don’t Overuse Exclamations and Capitalization
Build Relationships Before You Promote Your Product
Use an Email Marketing Tool to Automate and Monitor Emails
Let’s jump into it.
15 Excellent Email Marketing Tips to Boost Your Outreach
Let’s take a look at 15 tips that can help you boost your email performance and business growth:
1. Send Emails at the Optimal Time for Maximum Engagement
Did you know that the timing of your marketing emails can significantly affect your engagement levels?
When sending marketing emails, you should only send them when a person checks their inbox.
One of the best times to send out an email is early in the morning, around 6 AM, since most people check their emails when they wake up before they go to work.
You can also send promotional emails around 8 PM — as some people have a habit of checking their phone for emails and social media notifications before going to bed.
However, if you want to send out emails during the workday, you can send them around 2 PM since many people are usually free at that time.
Confused with all these conflicting times?
Don’t be!
The best time to send an email is when it works for you.
Test different sending times to discover what time works best for you and your unique audience.
2. Use a Calendar to Manage Your Email Marketing Schedule
If you want your marketing emails to perform well, your email marketing strategy has to be consistent.
And the best way to achieve consistency is by sticking to a schedule, right?
Use a calendar to manage your email schedule easily.
You can even set your content marketing plan around this calendar to ensure your email and content strategies are aligned.
For example, you can allocate topics for each week of the month and plan your emails around those topics.
This way, your emails will revolve around consistent topics, and recipients will know exactly when to expect your emails.
3. Send Mobile Friendly Emails
Tons of businesses prefer email marketing over other digital marketing channels like social media.
Why?
Because email marketing allows you to reach out to israel phone number library prospects directly — giving you better results than many other outbound and inbound marketing channels.
However, it doesn’t mean that email marketing is easy.
You need to plan your email strategy, content, and timing carefully to achieve the best possible results.
In this article, I’ll highlight 15 solid email marketing tips that can skyrocket the performance of your marketing emails. I’ll also show you a tool to help you manage your email marketing efforts with ease.
This Article Contains:
15 Excellent Email Marketing Tips to Boost Your Outreach
Send Emails at the Optimal Time for Maximum Engagement
Use a Calendar to Manage Your Email Marketing Schedule
Send Mobile-Friendly Emails
Avoid Complicated Designs
Pay Attention to Your Subject Line and Pre-Header Text
Add a Personal Touch to Emails
Include Links and CTAs
A/B Test Emails for Better Results
Send Follow-Up Emails
Allow Readers to Unsubscribe Easily
Regularly Update Email Lists
Segment Your Email List to Send Only Relevant Content
Don’t Overuse Exclamations and Capitalization
Build Relationships Before You Promote Your Product
Use an Email Marketing Tool to Automate and Monitor Emails
Let’s jump into it.
15 Excellent Email Marketing Tips to Boost Your Outreach
Let’s take a look at 15 tips that can help you boost your email performance and business growth:
1. Send Emails at the Optimal Time for Maximum Engagement
Did you know that the timing of your marketing emails can significantly affect your engagement levels?
When sending marketing emails, you should only send them when a person checks their inbox.
One of the best times to send out an email is early in the morning, around 6 AM, since most people check their emails when they wake up before they go to work.
You can also send promotional emails around 8 PM — as some people have a habit of checking their phone for emails and social media notifications before going to bed.
However, if you want to send out emails during the workday, you can send them around 2 PM since many people are usually free at that time.
Confused with all these conflicting times?
Don’t be!
The best time to send an email is when it works for you.
Test different sending times to discover what time works best for you and your unique audience.
2. Use a Calendar to Manage Your Email Marketing Schedule
If you want your marketing emails to perform well, your email marketing strategy has to be consistent.
And the best way to achieve consistency is by sticking to a schedule, right?
Use a calendar to manage your email schedule easily.
You can even set your content marketing plan around this calendar to ensure your email and content strategies are aligned.
For example, you can allocate topics for each week of the month and plan your emails around those topics.
This way, your emails will revolve around consistent topics, and recipients will know exactly when to expect your emails.
3. Send Mobile Friendly Emails