B2B Lead Generation Skills
According to strategic marketing expert Mohanbir Sawhney, to implement these marketing strategies and achieve good results, you need a team with new skills. The ideal team should be expert in three areas:
Content production and distribution
Use of MarTech automation technologies
Use of data analysis systems (data analytics)
These are the ingredients for a modern, online-oriented marketing team, capable of generating leads in B2B and providing salespeople with targeted contacts. Not only that, but also doing it at the most opportune time, so that salespeople have a greater chance of successfully closing the deal.
B2B Lead Generation Content
In terms of content management, the team must be creative and comfortable denmark telegram data with writing business-consistent texts and selecting images, publishing on Content Management Systems, planning on Social Media, creating newsletters and HTML communications, and so on. Of course, they can use external contributors, but they must competently oversee the topics and language of their buyers. Content must be created in different formats, such as video, text, blog posts, images, white papers, or infographics. In order to be effective in terms of lead generation, content development must also be tailored to each customer segment and each phase of the customer journey.
Marketing Automation in B2B
The second important area of expertise for modern B2B lead generation is linked to the choice and use of Marketing Automation platforms . The selection of digital marketing tools has become one of the priorities of every company that wants to be competitive on tomorrow's markets, a key step to achieve the goal of creating sales pipelines and formulating increasingly sophisticated lead-generation, lead nurturing and customer-retention strategies. The team must therefore be able to manage the Operations related to the design and Execution of automated Marketing campaigns. Marketing Automation allows you to create a contact database, connecting to the CRM , to personalize the sendings based on the interest shown by the site visitors, to encourage reading with targeted email sendings, to track the interest generated by each action and so on. Only a sophisticated technological tool is today able to provide all the information necessary to manage the process in a timely and effective manner.
