How to Write the Perfect Prospecting Email (with Templates)
Posted: Mon Dec 09, 2024 6:03 am
Want to learn how to craft an excellent prospecting email?
Look, I get it.
Prospecting is hard. Writing a prospecting email can be even harder.
As a sales rep, you need to write an email that will genuinely indonesia phone number library stand out among the hundreds of emails in your prospect’s inbox to increase your chances of landing a conversion. That’s a cold email copywriting challenge for anyone.
After all, any business decision-maker you reach out to is bound to be on the radar of thousands of cold emailers. So it’s no secret that most of us simply hate receiving cold emails.
But don’t worry.
In this guide, I’ll cover what email prospecting is and highlight useful tips and prospecting email templates to help get you started. I’ll even introduce you to a powerful tool to streamline your email outreach activities.
Prospecting Email Writing: Table of Contents
(Click on a link to jump to the specific section.)
What is a prospecting email?
5 Simple tips for writing effective prospecting emails
6 Free prospecting email templates to use today
Suggest a solution
Reference a company announcement
Provide value
Use a common interest
Ask if you’re talking to the right person
Send a congrats email to the new employee
How to simplify your email outreach with GMass
Let’s get started.
What Is a Prospecting Email?
A prospecting email is an outreach email used by sales representatives to contact a potential customer or lead.
Prospecting emails are useful for several reasons, such as introducing yourself and your business or highlighting a possible solution you feel could benefit the recipient.
The key idea behind a prospecting email is to reach out to people who are interested in your product or service.
While you may have never interacted with them before, you should be sure that they’re interested in what you’re selling or promoting to increase your chances of landing a sale.
5 Simple Tips for Writing Effective Prospecting Emails
While other marketing channels like cold calling can still be useful, email remains the go-to lead generation channel for many businesses today.
However, just because it’s popular doesn’t mean it’s easy.
It can be challenging for even a seasoned sales professional to craft a prospecting email that leads to a sale.
So before sitting down and writing your prospecting email, here are a few things to keep in mind:
1. Research your prospect
While it’s easy enough to gather some contact information of a potential client, things can get tricky when you need to dig a little deeper.
And as time-consuming as this can be, you need to have all the relevant details before writing your email.
Why?
As a salesperson, it’s impossible to get a conversion without first confirming if a customer fits into your buyer persona.
Doing your research ensures that the prospect you’re reaching out to has the potential to move through the sales pipeline, which helps you avoid wasting their time and yours.
But where do you start?
If your prospects are already part of your email list, an excellent starting point would be to check the resources they have interacted with on your website — like an ebook they may have downloaded. This can provide valuable information on what they’re hoping to find.
Additionally, go through your prospect’s social media.
Twitter and LinkedIn are generally the most effective, as their posts tend to be public. Alternatively, you could try Facebook and Instagram.
Moreover, checking out the “about page” of your prospect’s company or personal blog may reveal useful information about their interests.
2. Have a captivating subject line
It doesn’t matter how thorough your prospecting efforts are because…
…if you don’t get your email’s subject line right, you won’t get anywhere.
As many as 69% of recipients mark an email as spam
Look, I get it.
Prospecting is hard. Writing a prospecting email can be even harder.
As a sales rep, you need to write an email that will genuinely indonesia phone number library stand out among the hundreds of emails in your prospect’s inbox to increase your chances of landing a conversion. That’s a cold email copywriting challenge for anyone.
After all, any business decision-maker you reach out to is bound to be on the radar of thousands of cold emailers. So it’s no secret that most of us simply hate receiving cold emails.
But don’t worry.
In this guide, I’ll cover what email prospecting is and highlight useful tips and prospecting email templates to help get you started. I’ll even introduce you to a powerful tool to streamline your email outreach activities.
Prospecting Email Writing: Table of Contents
(Click on a link to jump to the specific section.)
What is a prospecting email?
5 Simple tips for writing effective prospecting emails
6 Free prospecting email templates to use today
Suggest a solution
Reference a company announcement
Provide value
Use a common interest
Ask if you’re talking to the right person
Send a congrats email to the new employee
How to simplify your email outreach with GMass
Let’s get started.
What Is a Prospecting Email?
A prospecting email is an outreach email used by sales representatives to contact a potential customer or lead.
Prospecting emails are useful for several reasons, such as introducing yourself and your business or highlighting a possible solution you feel could benefit the recipient.
The key idea behind a prospecting email is to reach out to people who are interested in your product or service.
While you may have never interacted with them before, you should be sure that they’re interested in what you’re selling or promoting to increase your chances of landing a sale.
5 Simple Tips for Writing Effective Prospecting Emails
While other marketing channels like cold calling can still be useful, email remains the go-to lead generation channel for many businesses today.
However, just because it’s popular doesn’t mean it’s easy.
It can be challenging for even a seasoned sales professional to craft a prospecting email that leads to a sale.
So before sitting down and writing your prospecting email, here are a few things to keep in mind:
1. Research your prospect
While it’s easy enough to gather some contact information of a potential client, things can get tricky when you need to dig a little deeper.
And as time-consuming as this can be, you need to have all the relevant details before writing your email.
Why?
As a salesperson, it’s impossible to get a conversion without first confirming if a customer fits into your buyer persona.
Doing your research ensures that the prospect you’re reaching out to has the potential to move through the sales pipeline, which helps you avoid wasting their time and yours.
But where do you start?
If your prospects are already part of your email list, an excellent starting point would be to check the resources they have interacted with on your website — like an ebook they may have downloaded. This can provide valuable information on what they’re hoping to find.
Additionally, go through your prospect’s social media.
Twitter and LinkedIn are generally the most effective, as their posts tend to be public. Alternatively, you could try Facebook and Instagram.
Moreover, checking out the “about page” of your prospect’s company or personal blog may reveal useful information about their interests.
2. Have a captivating subject line
It doesn’t matter how thorough your prospecting efforts are because…
…if you don’t get your email’s subject line right, you won’t get anywhere.
As many as 69% of recipients mark an email as spam