Beyond a Simple Marketing Automation Platform: An Integrated Ecosystem
Posted: Mon Dec 09, 2024 5:54 am
The Digital360 team therefore started from Mautic to develop a product that was perfectly in line with the needs of its customers, deduced from years of experience and hundreds of projects managed. Let's not forget, for example, that Mautic does not have an integrated blog platform, nor an email sending engine but, via API, it can be integrated with best-in-class solutions in their specific areas of application . For example, for the blog component the platform has been integrated with Wordpress, the reference CMS in the world of the web, while for email marketing the services of Amazon AWS are used and for dashboards, reporting and Analytics the chosen solution is Google branded. Finally, the MarTech360 CRM can be integrated with the company CRM.
A marketing automation platform with all the best solutions
MarTech360 is therefore based on the concept of an integrated ecosystem of best-in-class elements , starting from the stability and quality of the core components of the Open Source platform: “ Starting from Mautic – explains Mario Maschio, Head of Innovation of the Digital360 group – we have created a series of enhancements aimed at adapting it to the needs of our target. The fact that MarTech360 is an integrated ecosystem is a great strength of the product , because it has allowed us to extend the 'core' functions canada telegram data with the best and most effective solutions currently available on the market”.
A platform for the entire marketing automation process
Thanks to the integrations and the wealth of native features, MarTech360 is able to manage the entire marketing automation process end-to-end : lead generation, tracking of navigation behavior, monitoring of conversion flows , nurturing and lead scoring workflows, production and sending of personalized content, forms, Landing Pages, CTAs and much more. It is therefore an all-in-one solution , complete, efficient and effective.
Functional completeness is undoubtedly a strong point of the platform, to which are added other distinctive features: among these, the optimized user experience , simple to use and that does not require any technical expertise, the aforementioned benefits of scalability, resilience and cost of the cloud as well as the possibility of expanding the platform with ad hoc integrations and additional features, such as social media management, content optimization for SEO and the organization/management of webinars. As anticipated, the reporting features are another strong point of the platform: experience has suggested to the Digital360 team to replace the native features of Mautic with a more advanced, flexible and advanced system: the solution chosen - and integrated into the platform - is Google Data Studio.
MarTech: Subscription-based marketing automation platform
MarTech360 is the central element of the Marketing & Sales Engine offer of Digital360 , which is proposed on a subscription basis to companies and is aimed at generating commercial opportunities through online positioning and digital marketing activities. MarTech360 was conceived and created based on the needs of SMEs , which can thus take advantage of a scalable and flexible tool to enter the world of marketing automation and generate business opportunities and tangible results from their online activities.
A marketing automation platform with all the best solutions
MarTech360 is therefore based on the concept of an integrated ecosystem of best-in-class elements , starting from the stability and quality of the core components of the Open Source platform: “ Starting from Mautic – explains Mario Maschio, Head of Innovation of the Digital360 group – we have created a series of enhancements aimed at adapting it to the needs of our target. The fact that MarTech360 is an integrated ecosystem is a great strength of the product , because it has allowed us to extend the 'core' functions canada telegram data with the best and most effective solutions currently available on the market”.
A platform for the entire marketing automation process
Thanks to the integrations and the wealth of native features, MarTech360 is able to manage the entire marketing automation process end-to-end : lead generation, tracking of navigation behavior, monitoring of conversion flows , nurturing and lead scoring workflows, production and sending of personalized content, forms, Landing Pages, CTAs and much more. It is therefore an all-in-one solution , complete, efficient and effective.
Functional completeness is undoubtedly a strong point of the platform, to which are added other distinctive features: among these, the optimized user experience , simple to use and that does not require any technical expertise, the aforementioned benefits of scalability, resilience and cost of the cloud as well as the possibility of expanding the platform with ad hoc integrations and additional features, such as social media management, content optimization for SEO and the organization/management of webinars. As anticipated, the reporting features are another strong point of the platform: experience has suggested to the Digital360 team to replace the native features of Mautic with a more advanced, flexible and advanced system: the solution chosen - and integrated into the platform - is Google Data Studio.
MarTech: Subscription-based marketing automation platform
MarTech360 is the central element of the Marketing & Sales Engine offer of Digital360 , which is proposed on a subscription basis to companies and is aimed at generating commercial opportunities through online positioning and digital marketing activities. MarTech360 was conceived and created based on the needs of SMEs , which can thus take advantage of a scalable and flexible tool to enter the world of marketing automation and generate business opportunities and tangible results from their online activities.