If you sell products to end customers B2C = Sales to the final consumer, have you thought that maybe companies can buy from you, that is, B2B, and you can also grow with B2D = Sales through distributors? The focus of this page of our blog is to sell to companies.
What is B2B Marketing?
B2B Marketing Strategies
B2B (business-to-business) marketing refers to any marketing strategy or content geared toward a business or organization. Any company that sells products or services to other businesses or organizations (versus consumers) typically uses B2B marketing strategies.
B2B Marketing Strategies vs B2C
B2B and B2C (business-to-consumer) marketing are very different. B2B marketing strategies and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate with them.
B2B marketing strategies target the needs, interests, and challenges of people who make purchases on behalf of or for your organization (rather than for themselves), thereby turning the organization into the customer. Below are some examples of B2B companies:
A coworking space that rents out office space to remote teams and freelancers (like WeWork )
An on-demand order fulfillment, warehousing, and screen printing service (like Printful )
A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like SMF360 !)
B2C marketing addresses the needs, interests, and challenges of individual consumers who make purchases on behalf of or for themselves, thereby turning the individual into the customer. Below are some examples of B2C companies:
An e-commerce company that sells office supplies to self-employed or remote workers (like Poppin)
A store that sells t-shirts and other clothing and accessories (like Target)
A music platform that sells streaming subscriptions (like Spotify)
However, as much as they differ, B2B and B2C also intersect in many ways. While Poppin sells office supplies to self-employed or remote individuals, they also design corporate office spaces and branded supplies.
On the other hand, Printful not only offers order fulfillment and warehousing to businesses; they also fulfill e-commerce printing orders for individuals.
As different as B2B and B2C marketing audiences may be, B2B marketers can always learn from B2C campaigns, too.
B2B Marketing Strategies
As I said earlier, marketing depends on your audience. While B2B and B2C marketing strategies vary, not all B2B marketing strategies are created equal either.
In this section, we will discuss several B2B marketing strategies that you can implement to reach your specific business audience. However, before we dive in, make sure you pharmaceutical email list understand the B2B buyer’s journey. Take note of how each of these stages can impact your marketing strategies and how you implement them.
B2B Marketing Strategies
B2B Marketing Strategies
B2B marketing email strategies.
Email marketing is a tried-and-true method for reaching both individual consumers and business customers. Did you know that 93% of B2B marketers use email? Are you one of them? You should be. Emails drive engagement, which turns subscribers into leads… and then customers.
Download our guide to optimizing email marketing for conversions and learn how to grow your email list, ensure deliverability, and increase engagement.
Unlike B2C customers who respond best to emotions and entertainment, B2B customers are looking for logic and positive ROI. Essentially, they’re asking themselves: How can your business help my business grow? Because of this, your email marketing should consistently resonate with your business customers and focus on the things that matter to them, like time, money, and resources.
B2B email marketing strategies are also a powerful vehicle for sharing your brand’s content. 83% of B2B companies use email newsletters as part of their content marketing program, and 40% of B2B marketing specialists say that these newsletters are the most critical to the success of their content marketing.
With the constant barrage of emails flooding our inboxes today, it's more important than ever to create and send effective marketing emails.
B2B Marketing Best Practices Email Strategies.
Write compelling subject lines. Think of your email subject lines like a Netflix trailer: If you can't hook your audience with a two-minute clip (or, in this case, a few dozen characters), don't expect them to open and watch (or read) the whole thing.
We recommend spending almost as much time on your email subject lines as you do on the emails themselves.
Stick to one call to action (CTA) per email. If you think the number of emails you receive is a lot, take a look at the calls to action in those emails… some are packed with two, three, and sometimes up to 10 different calls to action.
Don't make this mistake, which can leave recipients wondering, "What should I click on first?" and ultimately clicking on nothing.
With an email call to action, you allow your audience to focus on the content of your email and ultimately take action… a respite from today’s frequent paralysis of decision making and analysis.
Segment your email to reach the most relevant audience. Not every email you send will be appropriate for everyone on your list.
Your subscribers may be at different stages of the buyer’s journey or looking for different solutions. That’s where email list segmentation comes into play.
Not only does this help you better relate to your audience, but it gives your emails that personal feel that says, “Hey, I’m listening and I know what you’d like to see.” Consumers prefer email quality over quantity any day.
Make sure your email designs are responsive.
More than 80% of email users access their inbox on their phones, and emails that don't display correctly on mobile devices are often deleted within three seconds. Oops. Don't let your email be one of those.
Don't be afraid of cold email. As awkward as it may be, the right email can convert new customers, like this cold sales email that won 16 new B2B customers .
B2B Marketing: Account-based marketing (ABM)
Discover the keys to launching your account-based B2B marketing strategy.
Business to Business
Download and start your B2B Marketing strategy with the 7 best tips to beat your competition with a huge difference.
