individuals who can make

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Let’s say you have a software company and you’re using BANT to qualify leads. Here are some questions to ask yourself:

Budget: Does the lead have the financial resources to invest in my software? I want to make sure I’m targeting prospects who can afford my product.
Authority: Does the lead have decision-making authority? I afghanistan phone number list want my sales team to engage with
Need: Do the lead’s specific needs align closely with what my software offers?
Timing: Does the lead have near-term timing to purchase my software?
These criteria are like a filter that help prioritize leads who are ready to take action.

Lead scoring is a lot like what it sounds. By assigning numerical values to leads based on their behavior and interactions, you can prioritize follow-up efforts. For example, a lead downloading a product demo will receive a higher score than one who only visited the homepage.