they want to start
Posted: Sat May 24, 2025 8:52 am
Here’s a quick example:
your company sells financial consulting services to healthcare organizations. The staff from a midsize hospital system attended a webinar last month and have downloaded several of your white papers.
After a quick call, you learn they have allocated a budget for financial consultant services, and in q2,preparing for an end-of-the-year audit. They are currently shopping around at several providers to determine the best solution for their needs, but because they are ready to buy, they are what you should afghanistan phone number list consider an sql.
(back to top)
what is a marketing qualified lead (mql)?
An mql is a prospect who has taken action via marketing campaigns to demonstrate interest, such as signing up for an email list or downloading an e-book from your website.
At this point, the prospect is “window shopping.” they’re looking for information and trying to learn about your company or solution. They aren’t sure if your offering is fit for their needs, but they’re intrigued. Many mqls are also still determining their pain points and their goals.
your company sells financial consulting services to healthcare organizations. The staff from a midsize hospital system attended a webinar last month and have downloaded several of your white papers.
After a quick call, you learn they have allocated a budget for financial consultant services, and in q2,preparing for an end-of-the-year audit. They are currently shopping around at several providers to determine the best solution for their needs, but because they are ready to buy, they are what you should afghanistan phone number list consider an sql.
(back to top)
what is a marketing qualified lead (mql)?
An mql is a prospect who has taken action via marketing campaigns to demonstrate interest, such as signing up for an email list or downloading an e-book from your website.
At this point, the prospect is “window shopping.” they’re looking for information and trying to learn about your company or solution. They aren’t sure if your offering is fit for their needs, but they’re intrigued. Many mqls are also still determining their pain points and their goals.