That is why it is essential to have the right tools to ensure that our web positioning strategies are effective and up to date with the latest trends.
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In this article, we will present you with a list of the best SEO tools, from the most popular ones to those hidden gems that you may not know about, but that can make a difference in your strategy .
SEO tools for web analysis and monitoring
To ensure that your website is accessible, fast, secure and easy for search engines to crawl, it is essential to use tools that provide accurate data to make better-informed decisions.
1. Google Analytics
Google AnalyticsIt is the web analysis tool par excellence and allows you to know in detail the behavior of users , such as: most visited pages, duration of sessions or sources of traffic.
If you want to learn how to squeeze this tool, don't miss ourComplete GA4 Guide.
2. Google Search Console
Google Search Consoleis your direct window chinese overseas asia database into how Google views your site . It tells you about crawling errors, mobile usability issues, and most importantly, what search terms are driving traffic to your site.
If you want to know more, stop byThis guide on GSC.
3. SEO Powersuite
SEO Powersuiteis a combination of four tools that cover all aspects of SEO: Rank Tracker, Website Auditor, SEO SpyGlass and LinkAssistant. Together they give you a 360º view of your SEO strategy, from keyword analysis to on-page audit to backlink analysis .
person using google search console with mac
4. SEO Site Checkup + WooRank
SEO Site Checkupfocuses on a comprehensive SEO checklist andWooRank It goes deeper into usability and user experience, which is why we recommend using both . This way, you will detect everything from errors in meta descriptions to loading speed issues, while also obtaining detailed reports on your On-page SEO .
An alternative that is also recommended isSEO Spider Tool by Screaming Frog, SEO audit and tracking tool , which identifies issues such as broken links, duplicate content, weak meta descriptions, and much more.
SEO Tools for Keyword Analysis
Keywords are a fundamental pillar of any SEO strategy , as they are the bridge that connects our content with the concepts that users enter in search engines.
Therefore, when designing a content strategy, if we want to create content that ends up positioning itself in search results, it is essential to consider the most searched keywords .
1. Keyword Planner
HeKeyword Planner, or Keyword Planner , is a free tool forGoogle Ads which, although originally designed to plan advertising campaigns, is extremely useful for any SEO strategy .
It allows you to discover new keywords related to your business, see the monthly search volume for each keyword and understand the competition around those words .
2. Answer The Public
Answer The Publicis a visual tool that displays questions and topics related to any keyword you enter. It is especially useful for discovering long-tail keywords and understanding the concerns of your target audience .
If you enter, for example, the keyword “organic coffee,” the tool could show you questions that the public asks, such as “Where can I buy organic coffee?” or “What health benefits does drinking organic coffee have?”
3. Google Trends
Google TrendsIt is used to understand the evolution of search interest for a particular keyword over time. It is very useful for identifying seasonal or emerging trends.
4. Keyword Surfer
Keyword Surferis a free browser extension that displays search volumes , keyword suggestions, and related data directly above Google search results. It's great for doing keyword research on the go.
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SEO tools to analyze linking
Internal and external links continue to be an influential factor in SEO, so it is essential to have tools for link analysis in any web positioning strategy.
1. Ahrefs
Ahrefsis one of the most comprehensive tools on the market for backlink analysis . It not only allows you to view the links pointing to your site, but also to evaluate their quality , identify opportunities and spy on your competitors' link profile.
In fact, one of its most valuable features is Link Intersect , which shows you which sites are linking to your competitors but not to you, offering clear opportunities for building your linking strategy.
2. MozBar
MozBar is aChrome extensionprovided byMoz, another leading backlink analysis tool . What makes MozBar special is its ability to quickly show you the “Domain Authority” and “Page Authority” of any website you visit, two metrics that indicate the quality and relevance of a site .
SEO tools to analyze content and competitors
Analyzing your website content to ensure it is quality, relevant and optimized is essential if you want to attract and retain readers on your website . Here are our recommended SEO tools to analyze your web content:
1. Ubersuggest
Ubersuggestis a multi-functional tool that, among other things, allows you to analyze the content of your website, providing suggestions on how to improve your content based on keywords, competition, and other factors.
One of its most notable features is its ability to analyze SERPs and offer content suggestions based on what's already working.
2. SEMrush
SEMrushIt is a very powerful tool for analyzing the competition, allowing you to spy on competitors' keywords , see where they get their links from, and even analyze their traffic.
Plus, you can research keywords, see how your content ranks compared to the competition , and get tips for improvement.
person working with mac
Free vs. Paid SEO Tools
Free SEO tools are free of charge and are usually easy to use. Some of their advantages are that they are more accessible, especially for beginners or people on a budget, and that they are simple to use.
However, their features are often limited, they are not updated as frequently as a paid tool, and the results they provide may be less accurate .
Paid SEO tools, on the other hand, offer a wider range of functionalities and the data they return is usually more accurate and detailed.
If you have any doubts, our recommendation is to first evaluate what your needs are and how precise the data you are going to analyze requires . If you are just starting out and don't have much SEO knowledge, it is best to stick to free tools.
But if you are professionally dedicated to SEO, or want to do it by training with aexpert seo course, then our recommendation is that you opt for advanced and paid SEO tools.
Resolving some of your doubts
How can I learn to use SEO tools?
Discover the most advanced tools and effective strategies in ourSEO Master from Nuclio Digital School. Not only will you learn to master the intricacies of SEO, but you will also dive into the vast world of digital marketing. With industry-leading professionals as your guides and a practical approach, you will be ready to stand out in the competitive digital landscape.
What are the most important SEO tools?
The most important SEO tools vary depending on specific needs and goals, but some essential tools include:
Google Analytics: For tracking and analyzing web traffic.
Google Search Console: To monitor your presence in Google search.
SEMrush: Offers comprehensive features like keyword research, position tracking, and competitor analysis.
Ahrefs: Stands out for its ability to perform detailed backlink analysis.
Moz: Offers a variety of tools, including a robust keyword research tool.
What is the best SEO audit tool?
Choosing the best SEO audit tool depends on your specific needs, but some notable ones include:
Screaming Frog SEO Spider: Ideal for in-depth technical site audits.
Siteimprove: Offers SEO audits combined with accessibility and content quality capabilities.
SEMrush: Provides detailed SEO audit reports and improvement suggestions.
Does an SEO need to know how to program?
While not strictly necessary, having basic programming knowledge can be beneficial for an SEO professional. Knowing HTML, CSS, and JavaScript can help you better understand the technical aspects of SEO and make it easier to implement changes to your website. However, there are many tools and resources available that allow SEOs to do their job without advanced programming knowledge, although it is always a plus.learn some coding.
