Despite that, there are still situations where cold calling reigns.
However, regardless of which cold outreach method you use, the end goal is essentially the same: ensuring you convert as many leads as possible.
In this article, I’ll highlight six key differences between the two georgia phone number library outreach methods and help you decide which outreach strategy works best for your needs. I’ll then offer some actionable tips on improving both your cold calling and cold emailing efforts.
Cold Email vs Cold Call: Table of Contents
(Click on links to jump to specific sections)
Cold Email vs Cold Call: 6 Key Differences
Cold Email vs Cold Call: Which Sales Strategy Should You Choose?
How to Improve Your Cold Outreach Efforts
Let’s get started.
Cold Email vs Cold Call: 6 Key Differences
Both cold emailing and cold calling can be effective at generating leads for your business.
However, there are several differences between the two outreach efforts.
Let’s look at six of these differences now:
1. How personal the experience is
Creating a personal experience for the lead or prospect is critical to a successful sales pitch.
While both emails and calls lend themselves to personalization, they aren’t on equal footing.
A. Cold calling
While the mere mention of a cold call is enough to turn off some prospects, many experts argue that cold calling is still valuable for a prospecting B2B sales team. This is because cold calling a potential customer could create a more personalized experience for the recipient.
How is cold calling more personal?
Simply speaking with someone on the phone is a personal experience that allows the cold caller to create a small individual connection with the recipient. On the other hand, it’s challenging to achieve the same connection through email.
Moreover, cold calling offers a more dynamic experience since you can adjust your strategy to fit your prospect’s needs as the conversation happens.
B. Cold emailing
In comparison, cold emails don’t achieve quite the same level of intimacy.
However, you can (and should) always send personalized emails. Doing so can dramatically increase the efficacy of how you start cold emails and follow through on your outreach.
Another benefit of cold emailing is that it’s possible to automate much of this personalization through software. This way, cold emailing outreach is considerably more effective and scalable, especially since you can personalize your outreach to multiple recipients.
2. How disruptive it is to the prospect
It’s important to consider how your outreach will impact your lead. You’re off to a bad start if your cold outreach annoys a warm lead by disrupting their routine.
A. Cold calling
While it may be a more personal experience, cold calling is considered the “old-school” approach for several reasons. One of those reasons is that receiving a cold call out of the blue can be invasive and disruptive to your prospect.
That’s why many people aren’t receptive to receiving cold calls.
As a cold caller, you may also find that the cold lead is less likely to turn into a
