More than 86% of patients choose a dentist based on online ratings and testimonies. To rank in Google and establish yourself as an expert, you’ll need a lot of favorable citations and patient reviews. Email marketing can help you make connections with your patients quickly and acquire more positive online reviews.
Many dental practitioners believe email marketing is difficult to greece phone number library comprehend and handle. However, GMass’ ability to send email campaigns straight from Gmail makes dental email marketing a lot easier than many people think.
In this post, we’ll show you how to use email marketing to promote your dental practice and why GMass’ key features can help you manage it better. We’ll also go through the most effective dental email marketing strategies and common mistakes to avoid.
This Article Contains:
(Click on links to jump to specific sections.)
How email marketing can help your dental practice
The GMass solution to common dental email marketing issues
Dental email marketing strategies and best practices
How easy is it to use GMass for dental email marketing?
How Email Marketing Can Help Your Dental Practice
1. Connecting with new patients: You can create an email outreach campaign for people who don’t currently know about your dental practice.
2. Retaining current patients: You can use email marketing to contact and keep existing patients. For example, patients who have recently visited your clinic, scheduled an appointment, or completed a survey could receive retention emails.
You could send dental newsletters with educational content to your current patient base or schedule dental appointment reminders for them if they’re due for their next dental check-up.
Sending appointment reminders to patients may help you avoid patient cancellations and no-shows.
You may utilize dental email marketing to promote other dental services or products that you offer. For example, if you work in orthodontics, Invisalign braces might be a useful dental product for your patients.
You can keep your patients updated about new services and offers with email newsletters.
3. Building online reputation:
The backbone of any local SEO strategy is online reviews. When seeking a new doctor, 86% of patients will first look at reviews and testimonials. You can use dental email marketing to establish trust with your patients and obtain online testimonials and reviews.
The GMass Solution to Common Dental Email Marketing Issues
When it comes to email marketing, there are two types of tools: traditional newsletter-style software, and sales engagement and cold emailing. GMass is the only product that neatly bridges both categories. Because of this, many dental practitioners use GMass to create patient lists and send automated personalized patient follow-ups, feedback emails, appointment reminders, and newsletters from Gmail.
Many renowned dental practitioners use GMass for email marketing automation within Gmail. Before switching to GMass, most of them were getting poor ROI due to poorly planned campaigns and outdated email marketing tools. Many of them used conventional newsletter-style email marketing solutions that didn’t offer email personalization choices and had a dismal deliverability rate. Instead of going to the recipients’ inboxes, a significant number of their emails were delivered to spam or promotional folders. Dental practitioners using these methods had trouble getting patients to respond to their emails since the communications weren’t tailored to their patient’s particular needs. As a result, the ROI was disastrous, and worst of all, they were spending thousands of dollars every month merely to send such ineffective mass emails.
Dental practitioners who adopted GMass for email marketing campaigns
