Here's a curated list of excellent books
Posted: Thu May 22, 2025 8:10 am
You're looking for the best books on lead generation, covering both B2C and B2B strategies. While many books focus heavily on one or the other, some offer universal principles or are specifically tailored for B2B.
on lead generation, categorized to help you find what you need:
Foundational & Universal Lead Generation finland phone number list Principles (Applicable to Both B2B & B2C)
These books lay down core concepts, psychology, and strategic approaches that are valuable regardless of your target audience.
"Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com" by Aaron Ross and Marylou Tyler
Why it's great: Often called "the sales bible of Silicon Valley." While primarily B2B-focused due to its Salesforce origins, its "Cold Calling 2.0" (outbound lead generation without traditional cold calling) framework for creating a repeatable,
scalable sales process is a game-changer. It emphasizes specialization and the importance of a dedicated lead generation team.
on lead generation, categorized to help you find what you need:
Foundational & Universal Lead Generation finland phone number list Principles (Applicable to Both B2B & B2C)
These books lay down core concepts, psychology, and strategic approaches that are valuable regardless of your target audience.
"Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com" by Aaron Ross and Marylou Tyler
Why it's great: Often called "the sales bible of Silicon Valley." While primarily B2B-focused due to its Salesforce origins, its "Cold Calling 2.0" (outbound lead generation without traditional cold calling) framework for creating a repeatable,
scalable sales process is a game-changer. It emphasizes specialization and the importance of a dedicated lead generation team.