Books with B2C Lead Generation Focus
Posted: Thu May 22, 2025 8:02 am
It's a more traditional, academic-style guide.
Key takeaway: A comprehensive, systematic approach to B2B lead generation from a marketing perspective.
"Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer" by Carlos Hidalgo
Why it's great: Focuses on shifting B2B marketing to a demand generation model, addressing the modern B2B buyer's journey. It provides a framework for implementing change management and transforming demand generation efforts.
Key takeaway: A strategic roadmap for B2B demand generation in today's complex buying environment.
While B2C lead gen often leans heavily belgium phone number list on digital marketing, these books offer insights into attracting and converting individual consumers.
"$100M Leads: How to Get Strangers to Want to Buy Your Stuff" by Alex Hormozi
Why it's great: Alex Hormozi is known for his highly actionable and direct approach. This book focuses on practical strategies to attract a large volume of leads and convert them into buyers, often through compelling offers and lead magnets. It's very much about scaling lead generation for direct consumer acquisition.
Key takeaway: A comprehensive, systematic approach to B2B lead generation from a marketing perspective.
"Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer" by Carlos Hidalgo
Why it's great: Focuses on shifting B2B marketing to a demand generation model, addressing the modern B2B buyer's journey. It provides a framework for implementing change management and transforming demand generation efforts.
Key takeaway: A strategic roadmap for B2B demand generation in today's complex buying environment.
While B2C lead gen often leans heavily belgium phone number list on digital marketing, these books offer insights into attracting and converting individual consumers.
"$100M Leads: How to Get Strangers to Want to Buy Your Stuff" by Alex Hormozi
Why it's great: Alex Hormozi is known for his highly actionable and direct approach. This book focuses on practical strategies to attract a large volume of leads and convert them into buyers, often through compelling offers and lead magnets. It's very much about scaling lead generation for direct consumer acquisition.