There’s much more to effective email copywriting than just writing an on-brand email copy. You’ll also need to personalize your email copy based on the recipients’ interests and AB test it for optimal engagement.
In this guide, I’ll cover what email copywriting is, including the three egypt phone number library key components of an email copy. I’ll then share nine practical tips to help improve your email copywriting skills.
As a bonus, I’ll mention a powerful tool you can use for email marketing at scale.
Further Reading:
Check out 12 high-converting email copy templates to make copywriting a breeze.
Didn’t get a response from your prospect? Read my complete guide to effective follow-up emails.
This Article Contains:
(Click on links to jump to specific sections)
What Is Email Copywriting?
9 No-Nonsense Tips to Help You Excel at Email Copywriting
Level Up Your Email Copywriting Results in 2022 with GMass
Let’s go!
What Is Email Copywriting?
Email copywriting is the process of writing an email copy for an existing or a potential customer to convert them.
However, conversion in this context isn’t limited to closing a sale.
It can also be about getting a response to your email, a sign up for your newsletter, a download for your ebook — essentially, any goal you’re trying to achieve with the email message.
Before we dive into how you can master email copywriting, let’s look at the main components of an email copy.
3 Key Components of an Effective Email Copy
All effective email copies share three key components:
Subject line: it’s your first touchpoint with the recipient and heavily influences your email open rate. Research shows that 47% of recipients open emails based on just the subject line. We’ve written an entire guide on writing cold email subject lines if you want a very deep dive.
Email body: your email body is the bulk of your message. It can tell a story, share details about your product or service, showcase social proof, or provide valuable information.
Call to action: it tells your reader what to do after reading the email message — sign up for your webinar, download a report, etc. A study reveals that a single, clear CTA in your sales email can increase sales by 1617%.
Go back to Contents
Now that I’ve covered what email copywriting is, let’s go ove some email copywriting tips you can start using today.
9 No-Nonsense Tips to Help You Excel at Email Copywriting
Here are nine practical tips that’ll help you ace your email copy:
1. Be Clear about Your Email Copy Goals
You can use emails to accomplish a variety of goals:
Sell your product or service.
Build brand awareness.
Get more subscribers for your newsletter.
Invite people to your webinar.
Drum up interest for a new product launch.
Introduce new industry best practices, and more.
However, there’s no one-size-fits-all email copy you can use to achieve these diverse goals.
For instance, if your goal is to nurture an inbound marketing lead, your email marketing copy should focus on slowly nurturing the sales lead and shouldn’t sound too salesy. But if your goal is outbound sales, your sales email copy should quickly build interest in your offerings.
My point?
Have a specific end goal in mind before you start email copywriting.
Once you do, craft your email copy in such a way that every word in your email drives the reader towards fulfilling your end goal — be it sales, newsletter sign-ups, and so on.
