SendGrid is the biggest name in the SMTP world — and there’s a reason. SendGrid has been around forever (well, since 2009, which is “forever” on the internet) and has a rock solid reputation as the SMTP service of choice for high-volume sending and transactional emails.
But SendGrid doesn’t just offer its SMTP service to use on other various email platforms or through your own websites and apps via their API.
SendGrid also offers its own email marketing platform for dominican republic phone number library sending both automations and one-time newsletters.
The email marketing platform is not SendGrid’s core business — their SMTP service is. And while the email marketing platform has many of the bare bones features you’d expect from any email marketing platform, there’s a lot that’s missing. Especially when it comes to automated emails — which are the heart of any modern, successful email campaign.
Fortunately, there is a way to take advantage of what SendGrid does great without having to work around what it doesn’t.
GMass has all of those features SendGrid is missing — after all, being a cold email and email marketing platform is GMass’s core businesses.
And GMass can use SendGrid as your SMTP service to break Gmail’s limits and send virtually unlimited emails, so you’ll still get SendGrid’s high-volume, high-deliverability benefits.
In this article, we’ll go through the process of setting up emails on SendGrid’s Email Marketing / Marketing Campaigns platform (they call it both of those things in different places around their site; from now on, we’ll just call it SendGrid’s Marketing Campaigns platform) and compare that with the process of setting up emails with GMass.
We’ll also dig into why the two services, SendGrid and GMass, can work so well together when GMass handles your campaigns and SendGrid handles your high-volume sends.
This article contains:
Setting up an automated series in SendGrid vs. GMass
Basic automation settings
Composing your automated emails
Creating your email sequence
Reporting on your campaigns
A SendGrid vs. GMass summary
SendGrid vs. GMass pricing comparison
Why the combo of GMass + SendGrid works better than SendGrid by itself
Setting up the SendGrid integration in GMass
Setting up an automated email series in SendGrid vs. GMass
For this example, I’m setting up a Custom automation with SendGrid’s Marketing Campaigns platform. (The other option for automations is a welcome series; that’s just a campaign with a few pre-designed templates and a built-in sequence that you’d wind up editing anyway. So we’ll just skip to a Custom campaign.)
I’ll also concurrently set up the same campaign in GMass to compare the platforms as we go.
Getting started with your automation
SendGrid dashboard with options
The first step in SendGrid is to decide on some settings for your automated cam