“The idea that ‘the medium is the message’ has become obsolete”: Interview with Javier Regueira
Posted: Sat Dec 07, 2024 10:42 am
Contents:
—Compared to a few years ago, what is the average online and offline music consumer like today?
—Can you comment on the most disruptive advertising you have created or known about?
—Is transmedia advertising viable for any message or is it best to use it in low doses?
—What does a brand have to have for you to say: “this is different”?
—Can branded content haiti email list generate antipathy because it is associated with a brand? Is it common for users to feel “used”?
—The branded content format today is mostly entertainment. What other forms are gaining ground?
Javier_RegueiraIf there is someone we should not leave out for an interview in the Experts section of this blog, it is Javier Regueira. Javier has a PhD in Branded Content Format from the Rey Juan Carlos University, is a partner in the music content agency Pop Up Música and author of the book “ Big Brother is dead: The day the consumer silenced brands ” (Ed. ESIC 2011).
Javier Regueira is also the author of the blog No Content, No Brand , one of the top 10 marketing blogs in Spanish according to Blogosfera de Marketing and PuroMarketing.com , and he imparts his knowledge as a speaker and professor of Branding, Marketing and Entrepreneurship. From Spain, Javier spoke to us about music, advertising and branded content . We share his statements with you:
— Compared to a few ye
—Compared to a few years ago, what is the average online and offline music consumer like today?
—Can you comment on the most disruptive advertising you have created or known about?
—Is transmedia advertising viable for any message or is it best to use it in low doses?
—What does a brand have to have for you to say: “this is different”?
—Can branded content haiti email list generate antipathy because it is associated with a brand? Is it common for users to feel “used”?
—The branded content format today is mostly entertainment. What other forms are gaining ground?
Javier_RegueiraIf there is someone we should not leave out for an interview in the Experts section of this blog, it is Javier Regueira. Javier has a PhD in Branded Content Format from the Rey Juan Carlos University, is a partner in the music content agency Pop Up Música and author of the book “ Big Brother is dead: The day the consumer silenced brands ” (Ed. ESIC 2011).
Javier Regueira is also the author of the blog No Content, No Brand , one of the top 10 marketing blogs in Spanish according to Blogosfera de Marketing and PuroMarketing.com , and he imparts his knowledge as a speaker and professor of Branding, Marketing and Entrepreneurship. From Spain, Javier spoke to us about music, advertising and branded content . We share his statements with you:
— Compared to a few ye