To properly optimize your SEO, the title tag is essential. This is a META tag . It appears in SERPs as a title. When properly written, it provides relevant information about the content of a page. It must be related to the target keyword.
These tags are also called meta titles. Your page title is as important as the title of a novel, and it must address your two most important targets: your visitors and Google's crawlers.
Searchers who read your title should be convinced by its relevance. Crawlers consider your tags as SEO factors . If your meta tags demonstrate your site's/industry's expertise and match the page's content, you'll likely rank higher.
Here's the definition: A title tag is an HTML element that defines the title of a web page . Its display on search engines is limited to 512 pixels (or between 55 and 65 characters, depending on the letters used). Displayed as a blue link, it is essential for SEO and social sharing. This element is also used by Internet browsers to name the tab of the displayed page.
On Google search results pages, the title tag is displayed between the URL of the targeted page and its meta description. It is considered a "hot zone" in natural SEO (as are, for example, the alt attribute of an image, the URL or all the). It is therefore essential not to neglect its writing and optimization to be sure to improve your SEO. In addition, a catchy and well-chosen title will encourage the Internet user to click on your page to find an answer to their query.
🖼 Examples of meta tags
In the example below, the texts underlined in red are the page titles. These tags describe the content and correspond to the keyword "online prescription." When searching for this phrase, these articles appear first because they correspond to the most authoritative websites.
Title in Google
Creating a tag like this also requires some knowledge of HTML markup. If you look at the code on your webpage, you should find a snippet like this:
Definition title
Example HTML code for title tag:
Now belgium phone number data that you've specified a title, it will appear on SERPs, social media, instant messages, browser tabs, and more.
The title tag must appear in the part
of an HTML document. So, to add it, you will need to access the source code of your site . On Google Chrome, Mozilla Firefox, you can right-click > View Source Code (or press CTRL+U).
Once the source code is displayed, search the source for the title tag . See below:
How to see title tag
To view the title tag, you can also hover your mouse over the browser tab . A small bubble appears, showing the title of the page and the URL of the home page of the displayed site.
If you're using WordPress and have an SEO plugin installed, you can easily access, update, or modify your metadata. This is also possible on other CMSs , such as Prestashop , Magento , or Shopify .