Digital Acquisition Strategy: 7 Levers to Attract New Customers

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Social media is now an essential tool in any digital strategy. It serves both your brand awareness and sales goals. With a well-executed social media strategy , these media can have a powerful influence on your audience's behavior .

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Globally, users spend an average of 2 hours and 27 minutes per day on social media.
To attract new hong kong phone number data customers, you need to consciously choose the social networks on which your presence is essential. The profiles of users on a social network should match those of your marketing personas ( i.e., your target audience). For example, if you sell ready-to-wear online, it will be mainly Instagram; if you work in B2B, you will be more active on LinkedIn .

Social media will allow you to build a genuine relationship of trust with your prospects. From an acquisition perspective, they establish a closeness that exists nowhere else. You are closer to your audience, who, moreover, spend an average of 2 hours and 27 minutes per day on social media: an attention span that few other media are capable of offering.

Additionally, social media platforms like Facebook, Instagram, TikTok, and Pinterest now include shopping features . Users can directly purchase products or services without leaving the platform. If you have an online store, social commerce is a real opportunity to accelerate the growth of your business.