6 SEO trends to follow in 2023
Posted: Wed Apr 30, 2025 3:05 am
SEO (" Search Engine Optimization ") or, in French, natural referencing optimization is based on three pillars:
The technical aspects of a site (loading speed, fluidity of navigation, etc.)
Its popularity (domain name authority, number and quality of backlinks, etc.),
Its content.
The latter is more essential than ever: the quality of the content you publish on your website will have an impact on your ranking on search results pages.
In other words, if you want to optimize your natural referencing, you will have to work with the greatest care on your content strategy .
f70f67c6 c271 496c b41a fed4cbc05760
Publish quality SEO content
All SEO trends for 2023 have one thing in common: they aim for an optimal user experience.
Your content must also be pleasant to read, fluid, and high-quality. It must provide added value to its reader. A user who spends time reading your content, or even returns to your website, is a positive signal to Google. Otherwise, you risk losing ranking positions.
What is quality SEO content?
Quality SEO content is text that:
Airy and structured, with a title, subtitles, paragraphs and illustrations,
Useful, to encourage the Internet user to browse the page in its entirety,
Sufficiently long (at least 1,000 words),
Linked to other pages of the site (internal linking),
Which contains the right keywords to generate qualified traffic.
6 SEO trends to follow in 2023
Enrich the semantic field of your web content
Previously, repeating a keyword greece phone number data in your content was enough to try to appear on the first page of Google. Today, this method of keyword stuffing no longer works: it is even penalized by the search engine .
To optimize a website's SEO, you now need to focus on the semantic richness of your content. You're writing primarily for real people (your potential customers), not for Google's robots.
b67d797f 4517 4703 b324 6881c405c4ca
Your blog articles, your product sheets, your sales pages: all of this content must not only include keywords, but above all capture the user's attention .
So, rather than endlessly repeating your main keyword, focus on synonyms, circumlocutions, and contextualization that are useful to your audience. Your words should sound natural, not forced. Web writing is not literature !
Optimize your visual content
Image SEO should be a mandatory part of your SEO strategy in 2023. If you want to gain visibility on search engines, you must take appropriate actions to optimize your visual content.
The technical aspects of a site (loading speed, fluidity of navigation, etc.)
Its popularity (domain name authority, number and quality of backlinks, etc.),
Its content.
The latter is more essential than ever: the quality of the content you publish on your website will have an impact on your ranking on search results pages.
In other words, if you want to optimize your natural referencing, you will have to work with the greatest care on your content strategy .
f70f67c6 c271 496c b41a fed4cbc05760
Publish quality SEO content
All SEO trends for 2023 have one thing in common: they aim for an optimal user experience.
Your content must also be pleasant to read, fluid, and high-quality. It must provide added value to its reader. A user who spends time reading your content, or even returns to your website, is a positive signal to Google. Otherwise, you risk losing ranking positions.
What is quality SEO content?
Quality SEO content is text that:
Airy and structured, with a title, subtitles, paragraphs and illustrations,
Useful, to encourage the Internet user to browse the page in its entirety,
Sufficiently long (at least 1,000 words),
Linked to other pages of the site (internal linking),
Which contains the right keywords to generate qualified traffic.
6 SEO trends to follow in 2023
Enrich the semantic field of your web content
Previously, repeating a keyword greece phone number data in your content was enough to try to appear on the first page of Google. Today, this method of keyword stuffing no longer works: it is even penalized by the search engine .
To optimize a website's SEO, you now need to focus on the semantic richness of your content. You're writing primarily for real people (your potential customers), not for Google's robots.
b67d797f 4517 4703 b324 6881c405c4ca
Your blog articles, your product sheets, your sales pages: all of this content must not only include keywords, but above all capture the user's attention .
So, rather than endlessly repeating your main keyword, focus on synonyms, circumlocutions, and contextualization that are useful to your audience. Your words should sound natural, not forced. Web writing is not literature !
Optimize your visual content
Image SEO should be a mandatory part of your SEO strategy in 2023. If you want to gain visibility on search engines, you must take appropriate actions to optimize your visual content.