MailerLite: Simple and effective email marketing
Posted: Tue Apr 29, 2025 3:56 am
When looking for an email marketing tool, we often come across the industry's big names: Mailchimp, Sarbacane, GetResponse, and others. These solutions are tried and tested, but they can also seem complex. This is precisely where MailerLite seeks to differentiate itself.
MailerLite is an email marketing solution that places ease of use at the heart of its development. A simple tool that doesn't lack power. Email management and sending, website creation, forms and landing pages, e-commerce features: it's all here.
If you're interested in MailerLite, you've come to the right place. Together, we'll take a look at everything you can expect from this email marketing solution. Features, pros and cons, pricing, and integrations: we'll take a closer look at MailerLite to see if it's truly the right tool for you.
Who is behind MailerLite?
Sending emails with MailerLite
Create web pages and content with MailerLite
MailerLite Integrations
What is the price of MailerLite?
Pros and Cons of MailerLite
The 3 Best Alternatives to MailerLite
My Review of MailerLite in 2025
Who is behind MailerLite?
The MailerLite team originally started as a web design agency. Founded in 2005, the agency quickly shifted its focus to email marketing, becoming MailerLite in 2010.
Today, more than 130 people bring this tool to life: designers, developers, editors, marketers, assistants, etc. All work remotely (telecommuting) and are spread out all over the world.
As of this writing, nearly 1.5 million people use MailerLite to manage their email marketing campaigns, landing pages, leads, or websites.
MailerLite Logo
Getting back to what we're really interested in, it's worth noting that simplicity is at the heart of MailerLite's development process. The team prefers to focus on seamless and truly useful features rather than overloading their tool.
In short, they follow a formula that consists of keeping things simple and effective. A choice that is felt in terms of use.
The term "Lite" (a distortion of the word "Light" in English) was not chosen by chance. The idea behind the name is to offer a tool that removes complexity without compromising on the power of its features.
A philosophy that is felt throughout the entire solution as we will see now.
Discover MailerLite
Sending emails with MailerLite
Unsurprisingly, MailerLite germany phone number data includes everything you need to run effective email marketing campaigns: from email address collection to statistical measurement to the creation of responsive newsletters. Let's take a closer look.
Email editor
MailerLite drag and drop editor
One of the first things you'll do when you want to send emails is to check out the publisher.
MailerLite's email editor uses drag-and-drop functionality, making it very easy to use, seamless, and without any bells and whistles.
It includes everything one would expect from such a tool:
Adding content blocks (titles, texts, images, columns, buttons, quotes, signatures, links to social networks, etc.)
Adding dynamic content blocks specific to certain subscriber segments
Complete editing of the format of each text (font, color, hyperlinks, emojis, etc.)
Adding custom fields (first name, last name, contact company, etc.)
Easy movement of the different elements
Changing the sending email address, the subject of the message, the introductory sentence, etc.
Real-time email preview on desktop or mobile
Track changes to revert to an older version if you make a mistake
Etc.
MailerLite drag and drop editor
You're free to create an email from scratch or use one of the pre-designed templates. MailerLite has a good selection of modern and effective templates. All of them are customizable, of course, so you can apply your own colors, logos, styles, and more.
MailerLite is an email marketing solution that places ease of use at the heart of its development. A simple tool that doesn't lack power. Email management and sending, website creation, forms and landing pages, e-commerce features: it's all here.
If you're interested in MailerLite, you've come to the right place. Together, we'll take a look at everything you can expect from this email marketing solution. Features, pros and cons, pricing, and integrations: we'll take a closer look at MailerLite to see if it's truly the right tool for you.
Who is behind MailerLite?
Sending emails with MailerLite
Create web pages and content with MailerLite
MailerLite Integrations
What is the price of MailerLite?
Pros and Cons of MailerLite
The 3 Best Alternatives to MailerLite
My Review of MailerLite in 2025
Who is behind MailerLite?
The MailerLite team originally started as a web design agency. Founded in 2005, the agency quickly shifted its focus to email marketing, becoming MailerLite in 2010.
Today, more than 130 people bring this tool to life: designers, developers, editors, marketers, assistants, etc. All work remotely (telecommuting) and are spread out all over the world.
As of this writing, nearly 1.5 million people use MailerLite to manage their email marketing campaigns, landing pages, leads, or websites.
MailerLite Logo
Getting back to what we're really interested in, it's worth noting that simplicity is at the heart of MailerLite's development process. The team prefers to focus on seamless and truly useful features rather than overloading their tool.
In short, they follow a formula that consists of keeping things simple and effective. A choice that is felt in terms of use.
The term "Lite" (a distortion of the word "Light" in English) was not chosen by chance. The idea behind the name is to offer a tool that removes complexity without compromising on the power of its features.
A philosophy that is felt throughout the entire solution as we will see now.
Discover MailerLite
Sending emails with MailerLite
Unsurprisingly, MailerLite germany phone number data includes everything you need to run effective email marketing campaigns: from email address collection to statistical measurement to the creation of responsive newsletters. Let's take a closer look.
Email editor
MailerLite drag and drop editor
One of the first things you'll do when you want to send emails is to check out the publisher.
MailerLite's email editor uses drag-and-drop functionality, making it very easy to use, seamless, and without any bells and whistles.
It includes everything one would expect from such a tool:
Adding content blocks (titles, texts, images, columns, buttons, quotes, signatures, links to social networks, etc.)
Adding dynamic content blocks specific to certain subscriber segments
Complete editing of the format of each text (font, color, hyperlinks, emojis, etc.)
Adding custom fields (first name, last name, contact company, etc.)
Easy movement of the different elements
Changing the sending email address, the subject of the message, the introductory sentence, etc.
Real-time email preview on desktop or mobile
Track changes to revert to an older version if you make a mistake
Etc.
MailerLite drag and drop editor
You're free to create an email from scratch or use one of the pre-designed templates. MailerLite has a good selection of modern and effective templates. All of them are customizable, of course, so you can apply your own colors, logos, styles, and more.