Demographic changes , the technological revolution and the demand for a more personalized service by the consumer are altering the roadmap of the customer's decision path, both online and offline, resulting in new Retail Trends. McKinsey on Marketing knows this very well and that is why they created the following infographic where they mention:
Group-427320753
What are the Retail Trends that are “rocking the boat” of retail? For example: local stores; their main objective is to stay closer to shoppers. This means that strategies will have to be generated to see what is the best way to be in the area where Shoppers are living.
What are the new 4 “P” of guyana email address consumer behavior ? Traditional marketing has inherited the 4 P’s to online commerce. Now with all the 2.0 and 3.0 movement, the new 4 P’s are necessary. These are:
Personalization ; A product designed for each client (Ideal client)
Participation ; It is about creating a comfortable environment for the client to participate and interact with the brand (This as a result of a strategy)
Peer-to-peer communication or what translates to word-of-mouth advertising; so powerful and necessary for brands and at the same time low cost.
Predictive models : These are based primarily on actions taken previously and the market responses as a result.
How to make the leap to “Me-Commerce” by knowing each stage of consumer decision-making. It is important to know their behavior because this will help you create effective non-intrusive sales plans.
How to use technology to your advantage to increase sales, reduce costs and increase profit margins. The use of this resource is endless; social networks, applications, strategies, in other words, an endless number of resources that bring you closer to your audience without spending more than budgeted.
What is the EBITDA growth rate for retailers that focus on customer analysis vs. their main competitors?
