2020 ecommerce marketing trends personalization
Posted: Wed Apr 23, 2025 5:17 am
Personalization is about delivering an experience customized to your audience. In order to do this, businesses must understand their customers by tracking general and individual data. You can monitor where site traffic is originating and provide currency and language options. Take a look at how LARQ recognizes the needs of its global audience by giving customers the option to view web content in English, French, Spanish, and German.
Some ecommerce platforms provide the ability to determine if a visitor is new latvia phone number lead or returning so you can welcome them with an appropriate greeting. You can also track browsing and purchasing history and personalize communications based on behaviors.
Here are ways to personalize a customer’s experience:
Use their name in the subject line and body of emails.
Provide product recommendations directly on the website with follow-up email marketing.
Send a message to customers that haven’t engaged with your business recently to offer a discount.
Send a birthday promotional offer.
Acknowledge loyal customers with a surprise reward after a certain number of purchases.
Try personalized video marketing.
Some ecommerce platforms provide the ability to determine if a visitor is new latvia phone number lead or returning so you can welcome them with an appropriate greeting. You can also track browsing and purchasing history and personalize communications based on behaviors.
Here are ways to personalize a customer’s experience:
Use their name in the subject line and body of emails.
Provide product recommendations directly on the website with follow-up email marketing.
Send a message to customers that haven’t engaged with your business recently to offer a discount.
Send a birthday promotional offer.
Acknowledge loyal customers with a surprise reward after a certain number of purchases.
Try personalized video marketing.