Step-by-step optimization of pages by sections, gradual implementation of improvements

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SEO specialists constantly make changes to the website structure, expand it, edit texts, meta tags, etc. Search engine algorithms are constantly updated, which is why it is necessary to adjust the website promotion strategy and constantly improve it for users and search engines.

According to data released by Kameleoon, 75% of websites with monthly traffic of more than 1 million visitors conduct A/B testing.

A/B testing (split testing or Split URL testing) is an experiment forex data that is conducted to confirm hypotheses about potential website improvements.

Split testing shows you what works for your audience by analyzing the effectiveness of changes. A/B testing allows you to compare the current version of a page with a new version for further optimization.

To remain competitive, you need to modernize your company's website at a rate that is a multiple of how search engines implement algorithm updates. In the near future, it is worth implementing and perfecting such SEO trends as:

- mobile adaptation;
- optimization for voice queries;
- audio podcasts and content optimization for video.

RESULT

It is worth optimizing the company's website in a natural way:

- work on technical characteristics, site structure and improving user usability;
- build up the link mass and attract traffic using articles on the site’s blog and third-party resources.
These methods do not violate search engine rules or cheat algorithms.

When using “black schemes” of promotion, the site risks falling under the filters of search engines and losing traffic altogether. Prohibited methods include:

- use of hidden links and invisible text;
- creation of a network of sites (doorways) from which links to the site go;
- overly optimized pages with a large number of keywords (overspam);
- manipulation of behavioral factors;
- mass spam on comments from other sites and blogs.
Of course, there are many nuances that are beyond the scope of this review. Based on many years of experience and cases, the FlawlessMLM team takes into account the nuances of SEO promotion when creating solutions for their clients.