Trust signals communicate to users that a website is secure, reliable, and worthy of their business.
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Brandon SchrothIntegrating social proof, such as client reviews and user-generated content, can greatly improve credibility and engagement. You can install a widget that displays live reviews or social media mentions related to your business.
At Reporter Outreach, we, for example, add client testimonials to our homepage to enhance our reputation and instill trust in first-time clients. Pages with credible social proof are reported to have 58% higher conversion rates and engaged users to send strong signals about your homepage relevance to search engines.
- Brandon Schroth, Founder at Reporter Outreach
Using an SSL certificate is the first step in winning a visitor's trust. Display well-known clients and customer testimonials to showcase your business reputation.
Show awards, accreditations, or certifications your business has earned.
Add awards to website
I've seen several websites with a section titled “As Seen In” featuring logos of major publications or broadcasters that have featured the business.
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