A unified view of information
Posted: Sat Dec 07, 2024 10:34 am
Salesforce Data Cloud, initially known as CDP (Customer Data Platform), has revolutionized information management and the way to impact customers in a completely personalized way.
In a single platform, under a single umbrella, we concentrate all the data obtained about users and obtain a single enriched image that allows us to impact with the best possible personalization.
What exactly is Data Cloud?
But…what is Data Cloud? Well, it is a el salvador phone number material huge platform for our data built on Salesforce. It injects data from different platforms and unifies them following a series of rules called “matched rules”. Thanks to them, we are able to have a complete picture of our client: interactions they have made on the different platforms, engagement, visits…
In addition to this, Data Cloud allows the creation of complex segments in a very simple way: just by dragging and dropping fields. This gives us the opportunity to create audiences not only by mixing information from different data sources but also without having technical knowledge. In fact, Data Cloud is designed for use by marketers.
What is Data Cloud. Outline
What other benefits can I get from Data Cloud?
In addition to the magic of data unification and the possibility of creating segments, Data Cloud provides other benefits worth highlighting.
Export information to other platforms
Aside from being able to receive data from any data source, after creating your audience, you can send it back and make use of the new unified data on any platform. For example, you can use it to create a campaign in Salesforce Marketing Cloud with a journey in which you inject the customers from that Data Extension.
On the other hand, another interesting option is to send the audience to a specific analytics tool, to discover new insights or enrich your engagement analysis.
Create Calculated Insights to enrich your segments
Insight for segments
One of the main tabs in the Data Cloud menu is called Calculated Insights. These are calculated metrics that, through the development of complex formulas and queries, provide you with numerical information about anything you can imagine.
For example, you can build a CI to find out the number of visits to your website that a customer has made during the last month. Or perhaps you could calculate the user's open rate to enrich your segmentations by including only those with a high or medium opening rate.
In a single platform, under a single umbrella, we concentrate all the data obtained about users and obtain a single enriched image that allows us to impact with the best possible personalization.
What exactly is Data Cloud?
But…what is Data Cloud? Well, it is a el salvador phone number material huge platform for our data built on Salesforce. It injects data from different platforms and unifies them following a series of rules called “matched rules”. Thanks to them, we are able to have a complete picture of our client: interactions they have made on the different platforms, engagement, visits…
In addition to this, Data Cloud allows the creation of complex segments in a very simple way: just by dragging and dropping fields. This gives us the opportunity to create audiences not only by mixing information from different data sources but also without having technical knowledge. In fact, Data Cloud is designed for use by marketers.
What is Data Cloud. Outline
What other benefits can I get from Data Cloud?
In addition to the magic of data unification and the possibility of creating segments, Data Cloud provides other benefits worth highlighting.
Export information to other platforms
Aside from being able to receive data from any data source, after creating your audience, you can send it back and make use of the new unified data on any platform. For example, you can use it to create a campaign in Salesforce Marketing Cloud with a journey in which you inject the customers from that Data Extension.
On the other hand, another interesting option is to send the audience to a specific analytics tool, to discover new insights or enrich your engagement analysis.
Create Calculated Insights to enrich your segments
Insight for segments
One of the main tabs in the Data Cloud menu is called Calculated Insights. These are calculated metrics that, through the development of complex formulas and queries, provide you with numerical information about anything you can imagine.
For example, you can build a CI to find out the number of visits to your website that a customer has made during the last month. Or perhaps you could calculate the user's open rate to enrich your segmentations by including only those with a high or medium opening rate.