Its function is to put different professionals in contact to create a work network. Companies can create corporate pages to publish information of interest, connect with their employees and even carry out selection processes.
This is the social network par excellence for B2B companies , as it makes it easier to find the market niche we want to target, facilitates the capture of leads and can increase the CRM of companies.
YouTube, the power of video
You are interested if you have the ability to generate audiovisual content , since it favors the SEO positioning of brands and has a great power of attraction for consumers. A photo or denmark email list an article can give your potential clients an idea of the characteristics of what you offer, but a video is a much more valued added value.
In addition to those mentioned above, there are other social networks that are less widely used and specialise in more specific areas, such as Pinterest or Flickr (photography), Vimeo (video), Snapchat, or Google+, which may also be of interest if your target audience is on them.
In any case, choosing the most interesting social networks for your company will depend on several factors and it is essential to analyze them carefully in order to choose the most appropriate ones. But the work does not end with the creation of the profiles.
It will also be necessary to define a strategy based on objectives and develop an action plan for the proper management of your company's presence on social networks . For this, if you need it, you can count on the help of professionals who are experts in the field. Because creating a Facebook profile is free and anyone can do it, but managing it with talent and maintaining it over time requires effort, dedication and investment.
If you have questions about how to approach your communication strategy, we encourage you to explore our blog and our latest ebook on the main types of agencies.
